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Tag archives: heimat

Hornbach the German Tank Hammer

on July 7, 2013 by Tim Comments

Germans pride themselves in being able to engineer big, heavy machinery. The German hardware store ‘Hornbach’, known for quirky campaigns about DIY-enthusiasts, put this national trait in reverse. They turned one really big and heavy machine (tank) into lots of small yet heavy tools (hammers). Read more…

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Facing the marathon

on September 28, 2011 by Tim Comments

adidas wants to show us what running a marathon really looks like, minute by minute. 15 runners from all levels of fitness and experience agreed to wear head mounted cameras during this year’s Berlin Marathon. These are their faces…

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