Digital advertising and marketing: only the best ideas worldwide, since 2003

Hornbach the German Tank Hammer

July 7, 2013 at 6:50 by Tim Comments

Germans pride themselves in being able to engineer big, heavy machinery. The German hardware store ‘Hornbach’, known for quirky campaigns about DIY-enthusiasts, put this national trait in reverse. They turned one really big and heavy machine (tank) into lots of small yet heavy tools (hammers).

The exclusive edition of 7,000 tank hammers was available on pre-order via Facebook and sold online and in selected stores in record time.

the raw material

It's Hammer time

Agency: Heimat

File under: ,

Advertise here