Hornbach the German Tank Hammer
Germans pride themselves in being able to engineer big, heavy machinery. The German hardware store ‘Hornbach’, known for quirky campaigns about DIY-enthusiasts, put this national trait in reverse. They turned one really big and heavy machine (tank) into lots of small yet heavy tools (hammers).
The exclusive edition of 7,000 tank hammers was available on pre-order via Facebook and sold online and in selected stores in record time.