Tag archives: nike

NIKE RUN LIKE ME

There are loads of runners in Tokyo right now for a big running event this week, the Tokyo Marathon 2013. Joseph Tame is one of the famous runners of the Tokyo Marathon, every year he runs with his unique running style and costume. 2012 July, a project called “RUN LIKE ME” by Nike Japan, he had pledged to run longer, and he wanted all Facebook fans to help him do it. For every ‘like’ the RUN LIKE ME page receives, Joseph ran 100 meters more. You can watch Joseph’s running experience recap, powered by the Nike Lunar Glide 4, the shoe designed to cushion your stride and enable you to run longer.

Please watch the video and you will see how it worked.

The CR7 effect in slow-mo

My friends at Nike have released this week a new Nike Football commercial featuring Cristiano Ronaldo and the vortex effect his superfast game is able to generate. Read more…

Nike’s Boca Juniors Seismograph

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale. Read more…

Nike – Find your greatness

The greatest event when it comes to sports, the Olympic Games, are about to begin in London in a couple of days. But greatness is everywhere, according to this inspirational piece launched today by Nike: Read more…

NIKE SHOE BOXXXX

NIKE has been releasing masterpieces for over 40 years. Now, NIKE brings these shoes back to life in the digital world at Facebook. It’s called “NIKE SHOE BOXXXX” You can collect and trade the shoes with your friends, or even with those whom you’ve never met yet. You can also discover the stories behind these masterpieces, and win the right to buy them. I think sneaker heads will love this app, there are Japanese and English version available.

https://apps.facebook.com/nike-shoe-boxxxx/

Nike Basketball – The Ring Maker

Finally LeBron… after 9 years The King has earned his ring and Nike Basketball celebrates him with a spot that looks like a short documentary and viceversa. The story of LeBron’s success is told through a jeweler who begins working on a championship ring when LeBron is a young phenom, crafts it over the highs and lows of LeBron’s first eight years in the league, and then finishes it just in time to be delivered for the 3-time MVP’s first championship. Read more…

Nike+ Fuel Band Winner Cyber

Nike + Fuel Band has won the Grand Prix this year in Cyber (man I hate that category name). What do you think about this winning? Kind of leans towards human behaviour mixing with tech… I think this will only become more prevalent. Read more…

Nike Building Twist

What once were music shoes now can be used to twist some building in Japan. Looks like Video Projection Mapping + Arduino = Interactive Mapping, really cool. Read more…

Nike Auction – Bid your sweat

This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a higher bid you have to run in order to prove that your sweat counts:

Nike Free Face

Nike Free shoes are super comfy and flexible, you can squeeze them with your hands and now also with your… face! Nike Free Face is a fun web application just launched in Japan that allows you to bend, twist and control the Nike Free sole using the power of your face through a webcam. Read more…