Digital advertising and marketing: only the best ideas worldwide, since 2003

Nike’s Boca Juniors Seismograph

on October 18, 2012 by Martina Comments

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale. Read more…

File under: argentina, boca juniors, nike

The day the stadium spoke

on July 27, 2011 by Mark Comments

Last Sunday, during the final of Copa America, this impressive Nike Argentina commercial was shown. The ad sees Boca Juniors players during training being encouraged by a stadium voice, which will make football fans shiver. Read more…

File under: boca, boca juniors, copa america, nike

Adverblog