Tag archives: argentina

AXE – The Cleaner

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Read more…

BGH Quick Chef Music

Always nice to see that after decades of marketing and advertising people still come up with great simple ideas.

Read more…

Coke Encourage-meter

I loved this work from Ogilvy Buenos Aires, the Alentometro (Encourage-meter), a screen disposed in Buenos Aires where fans could watch the next game of the Argentinean football team… if they make enough noise to keep the image on the screen. Very simple, very smart!

Vamos, vamos, Argentina!

When talking about advertising in South America you’re sometimes exposed to hear about certain (and false) cliches: for instance, “Brazil is really good at graphic work, and only at graphic work” or “Argentina is really good doing TV work, and only doing TV work”. I wasn’t even interested in advertising when I saw on TV this commercial done for the new (then) Renault Clio. Years later I knew about their creators, Agulla&Baccetti, and some of their legendary (and multiawarded) campaigns, being also a seeder of new talents (with the likes of extremely succesful people in later years such as Juan Cabral or Leandro Raposo, among many many many many others) Did i say “many” enough? Being one of the things I like the most about all of that works was the way in which emotions were expressed through images, it is often said that creativity in Argentina was dramatically fed because of the infamous Corralito situation in 2001, which almost completely froze bank accounts and forbade withdrawals from U.S. dollar-denominated accounts. The tone of TV spots, introspective until then, became more of cheerful, trying to help people to overcome the sadness they were living. As part of this anomalous situation you can even find three minutes length tv ads done by Madre for Banco Hipotecario, being the length of the ad part of the strategy as to try people believing in banking again.

Read more…

A smile for Unicef

User generated content can create value for charities as well. In Argentina, Oral-B (a P&G brand) is currently running an integrated campaign to sell more products for mouth health, but also to raise money for Unicef.

The online part it’s interesting: users are invited to upload on a dedicated mini-site a photograph of their children smiling. For every photo uploaded Oral-B will donate 1$ to Unicef to help Argentinean kids.

How much do you think you deserve to make?

From Argentina, and from my friend Fernando at Ogilvy Interactive, a series of nice campaigns they have been creating for Amex Shop, DHL and Clarin.com. The one I prefer is Salary-Matic, created to promote an online recruiting service. The minisite asks you: “How much do you think you deserve to make?”. Just make sure you don’t share your answer with colleagues…

Guerilla against AIDS

To promote the use of condoms in Buenos Aires, Argentina the government covered the city’s central Obelisk with a giant pink colored condom. It was part of World AIDS day on 1st December. (thanks Joel!)

The new Renault Kangoo

Lowe Argentina for Renault Kangoo Express.

Axe and the nun

VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.

Suzuki: details create the personality

Cravero Lanis for Suzuki Fun – General Motors (Argentina 2005). The copy says: “Details create the personality. Personalize your Suzuki Fun“.