Digital advertising and marketing: only the best ideas worldwide, since 2003

Ice marketing is hot (and eco-friendly)

on June 12, 2013 by Martina Comments

Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron, but there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola and 7UP have both recently opted to use ice to bring some innovation into their product marketing. The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice. Read more…

File under: 7up, argentina, coca-cola, Colombia, experience marketing, ice marketing

Take off with 7UP

on May 30, 2005 by Martina Comments

Adfreak reports about an unusual campaign 7UP (the soft drink) is running in the US: they are holding a promotion which will allow a lucky winner to get a free ticket for a space trip. Just visit the 7UP site to find out how the competition works.

File under: 7up, competition, space

Adverblog