Maverick Media has won the Oscar at the Channel 4′s Ideas Factory viral competition. The video, created for the videogame “Juiced” shows two men in a car who discover their videogame console can cause a young woman to lose her clothes. Personally, I very much prefer the runner up, created by Great Guns to promote appealnow.com, the website for drivers who think they have had incorrect parking tickets. The full list of winners can be found on Boreme.
In Spain Carlsberg beer is running an online competition which will allow a lucky winner to get a 7 days travel with 7 friends on board of a private jet. To enter the draw, people just have to buy a Carlsberg, get the code and text it via SMS or online. The competition also includes immediate prizes such as Canon digital cameras, iPods and Sony Ericsson mobile phones. The initiative is promoted on-pack and with Tv, outdoor and Internet advertising.
Adfreak reports about an unusual campaign 7UP (the soft drink) is running in the US: they are holding a promotion which will allow a lucky winner to get a free ticket for a space trip. Just visit the 7UP site to find out how the competition works.
Amiel reports Siemens has launched in France an online quiz to give away three SK65 phones and 10 subscriptions for one year to Typepad, the popular blogging service. The domain name that presents the competition doesn’t appear to be very corporate (it apo.cc) but, everything else looks very serious and trustworthy…
MSN Italia is running an online campaign to promote its IM service in order to increase the brand awareness and acquire new users. A competition is connected to the initiative giving away over 600 prizes. Pubblicit
Korean online magazine The Star reports the Domestic Trade and Consumer Affairs Ministry will scrutinise short message service (SMS) contests to check cheating incidences. Korean authorities advised consumers to pay attention before “investing” in an sms competition as they could end up losing more in SMS charges.
British carrier Orange has launched an MMS based competition called The Expressionist. The idea is building a gallery of facial expressions from people around the UK and beyond, best pictures will be voted and winners will receive “some incredible mood-altering prizes” (i.e. a Panasonic X70 phone). MMS winning pictures will be exposed in January in a top London gallery.
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