Last year we had “Come Clean“, now it’s time for “Stain Art“. Siemens Appliances UK has launched an online contest for artists (?!) who want to create “dirty” t-shirts. The best creation will their new auto stain removal washing machine. The concept isn’t extremely innovative but, don’t worry, you can go crazy with a wide range of stains: grass, blood, baby food, chocholate, sweat and much more! The agency behind is Nexum Creative from Turkey, which is also interesting to point out as the client is British. Devil’s advocate question (also coming from personal experience): are UK agencies getting too/very expensive?
Siemens has launched in Italy the “Buildy Game” an online game targeting business professionals. The game, created by an advergame specialist like Adacto, is a simulation which takes users through four different scenarios, presenting them with the whole range of Siemens’ business products. Playing the game users can collect points and therefore enter a draw to win small prizes. The initiative will be online until October.
Amiel reports Siemens has launched in France an online quiz to give away three SK65 phones and 10 subscriptions for one year to Typepad, the popular blogging service. The domain name that presents the competition doesn’t appear to be very corporate (it apo.cc) but, everything else looks very serious and trustworthy…
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