The Buildy Game for Siemens

Siemens has launched in Italy the “Buildy Game” an online game targeting business professionals. The game, created by an advergame specialist like Adacto, is a simulation which takes users through four different scenarios, presenting them with the whole range of Siemens’ business products. Playing the game users can collect points and therefore enter a draw to win small prizes. The initiative will be online until October.