Branded content is not always good. But sometimes it’s amazing. And this video shot by Red Bull in Turkey is absolutely fantastic. Photography is exceptional and it takes parkour to a completely different level, where athleticism & bravery meet art, ultimately delivering a subtle yet superb brand experience. Read more…
From Turkey, let’s discover an advergame launched by Coke Zero to cash on its sponsorship to the movie Quantum Of Solace. Of course, everything is in Turkish, but Selim has sent us all the information in English, so that we can find our way through the site.
The look & feel immediately reminds us of a comic book, while the game structure is inspired to adventure games with an additional twist. The game is divided in chapters, and each chapter features seven different mini-games that range.
We’re just ten days before Valentine’s Day, and we have a big problem: apparently Cupid has decided to resign and stop helping people falling in love and/or solving their problems with their partners. The situation is dramatic, someone needs to help… This is more or less the idea behind the Love Machine, an advergame Levi’s has just launched in Turkey (the agency is Manajans JWT). The design is nice and the game is worth playing a couple of times. The site is available also in English, so you don’t have to put too much of an effort to find your way as Cupid. The only negative aspect is that you are forced to register in order to play. Yes, for Turkish players there are prizes to win, but this isn’t always a valid trigger to make registration mandatory, especially if players cannot try the game first.
Last year we had “Come Clean“, now it’s time for “Stain Art“. Siemens Appliances UK has launched an online contest for artists (?!) who want to create “dirty” t-shirts. The best creation will their new auto stain removal washing machine. The concept isn’t extremely innovative but, don’t worry, you can go crazy with a wide range of stains: grass, blood, baby food, chocholate, sweat and much more! The agency behind is Nexum Creative from Turkey, which is also interesting to point out as the client is British. Devil’s advocate question (also coming from personal experience): are UK agencies getting too/very expensive?
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