Red Bull has gathered their best athletes together for an amazing 6 minutes of stunts, skating, cycling, running, skydiving…. it goes on. Just check it out.
One of Red Bull’s longest running engagements, the Music Academy just launched their first major video piece. Check out this mix of many animation techniques reflecting the cities the Music Academy is touring worldwide.
It seems like Sebastian Vettel continues to dominate the real Formula 1. Now Red Bull sets out to gain pole position in another kind of race: doing the best browser racing game with facial expression controls. Gentlemen, start your engines please. Read more…
Branded content is not always good. But sometimes it’s amazing. And this video shot by Red Bull in Turkey is absolutely fantastic. Photography is exceptional and it takes parkour to a completely different level, where athleticism & bravery meet art, ultimately delivering a subtle yet superb brand experience. Read more…
Guess what … Some other racing games ! But this time you don’t drive usual cars. In the Red Bull one, you drive a soap box.
This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.
The Energy Drink brand is famous for its original way to communicate, delivering a lot of content around massive original events (Air Race, Flugtag, etc…). I am not gonna enumerate all the advergames developped by the Austrian company, that would be too long, but you can find some on their site. Red bull also proves to be innovative by always being among the first to test new media plateforms, like Joost at the time. This time, Red Bull is the first advertiser in the Playstation Home, the Sony metaverse on PS3, which has just been launched yesterday. They built their own tropical island, which features an aeroplane racing game, which is based on their real world Red Bull Air Race series.
Note that Diesel, with a campaign developed by my agency (Mindshare), Ligne Roset, and Paramount Pictures are also among the first brands to advertise in Home.
The Barbarian Group has created an extremely simple but also very good advergame for Red Bull and its Flugtag. I like it a lot because it perfectly fits the Flugtag day concept. After playing it you will not say “wow! look how cool is this game” but rather “cool! this is what Flugtag is about!”. It’s a game which delivers a marketing message, and unfortunately even if advergames are now so popular, this is not so common. To find out what Flugtag is, click here.
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