Let’s talk media for once. For the launch of the new Playstation Vita portable gaming device TBWA Brussels created an impressive metro domination, transforming the Louise station in the Belgian capital into a football stadium with grass, dug-outs, a euphoric coach and a complete soccer team. The initiative is part of the “The World is in Play” campaign and the creative execution seems to have engaged and amused people quite a lot. However, in my opinion, media is the most interesting aspect of this activation. Read more…
Yeah, I know this Sony PS Vita commercial will give you the feeling of a déjà vu. But, still, I find it beautiful, dramatic, emotional and it definitely make me like Sony and possibly inspires me to play videogames. Read more…
Michael is an average looking guy who plays with the PlayStation. Michael is one of us, gamers, geeks, and lovers of beautiful commercials. “Michael” a 2 minutes short movie, featuring characters from more than a dozen games that have appeared on PlayStation videogames. From Call of Duty to Assassin’s Creed (and many more!), the characters honor Michael and all the gamers out there that every day allow them to come to life, to survive, to win.
The Energy Drink brand is famous for its original way to communicate, delivering a lot of content around massive original events (Air Race, Flugtag, etc…). I am not gonna enumerate all the advergames developped by the Austrian company, that would be too long, but you can find some on their site. Red bull also proves to be innovative by always being among the first to test new media plateforms, like Joost at the time. This time, Red Bull is the first advertiser in the Playstation Home, the Sony metaverse on PS3, which has just been launched yesterday. They built their own tropical island, which features an aeroplane racing game, which is based on their real world Red Bull Air Race series.
Note that Diesel, with a campaign developed by my agency (Mindshare), Ligne Roset, and Paramount Pictures are also among the first brands to advertise in Home.
LG&F for Bold, the Belgian Association for Obese Patients. Maybe Playstation was not enthusiastic about it, but I think it’s a very nice concept, which would work even better with the new WII. Copy says: Encourage your children to do more sport.
If you haven’t had dinner in the last hour, go and check the new creepy Playstation 2 campaign to promote the new “Getaway 2/Black Monday” game. I found it on TwentyFour, which also points out that “in New Zealand crime scene installations were set up in three cities (Auckland, Wellington and Christchurch). Radio ads and editorials on city channels gave clues to the whereabouts of the scenes: listeners who cracked the clues and were able to find the locations, were rewarded with a brand new PS2 console and a copy of the game“.
La Repubblica reports the Vatican got really angry after seeing the new Playstation ad appeared on Italian newspapers. The ad (see below) portrays a young man as Jesus Christ during his Passion, with a crown of thorns representing Playstation buttons. After the negative reaction of the Catholic Church, Sony apologized and immediately suspended the campaign.
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