I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.
The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof. Read more…
Lets face it, most of the DSLR cameras out there in the consumer/prosumer market are used in auto or program mode. Sony has jumped on this insight to create a dedicated youtube channel celebrating the “DSLR clueless”.
Pretty sweet project by Sony Music to celebrate its 125 years of musical history. Designer Alex Fowkes took over a wall space of almost 150 square meters in Sony’s Derry Street offices to feature nearly 1000 of Sony Music’s signed artists from 1887 to the present day just using CNC cut vinyl. Read more…
As part of Sony’s global brand campaign Make.Believe, Japanese creative lab Party has created a pretty awesome TV commercial taken in one, continuous shot. The film, which tells the story of a woman from her childhood the birth of her son, was created with over 70 performers using more than 200 devices. Read more…
Yeah, I know this Sony PS Vita commercial will give you the feeling of a déjà vu. But, still, I find it beautiful, dramatic, emotional and it definitely make me like Sony and possibly inspires me to play videogames. Read more…
From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.
The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony’s website, but the best ones also will become part of the TV spot that will go on air as from mid-December.
This is definitely a perfect example of interactive TV content created with consumers help.
Casual Sunday surfing through my Asian bookmarks… Just discovered Sony meets Cinema Kabuki, an online art project by Sony which rediscovers a classical Japanese dance-drama.
Very nice interface, and the content looks pretty interesting too. Too bad there is no English version, because it would have been nice to understand more about Kabuki.
Sony has recently launched a new game for PS3 called Heavenly Sword. As part of the related marketing activities they’ve of course put online also a multi-language website. Even if I don’t like the style of the graphics, this is not the genre of game I’d like to play and I’m an Xbox fan, I must say I’m impressed by the video content they feature on the site… First of all there’s a series of animated episodes explaining the “legend” of Heavenly Sword.
Sony is currently taking over walls and public spaces in Paris to run its Donwalkalone campaign, which is also supported by a website www.dontwalkalone.com. Actually you understand there’s Sony behind this only if you read the post on Buzz is Media, where they give credits for the action to the Japanese brand and the agency Vanksen.Projection SonyCaricato da culturebuzz
The online part is not particularly interesting, but it’s functional to push the contest which challenges les Parisiens to find the spots around Paris where the animations are projected. I must say it’s not easy/intuitive to understand what’s the product promoted with this action. I admit my French is far from being perfect, but the copy on the site is quite vague and insubstantial… In any case, the object of the action should be a new kind of poster/sticker called “Cling Rite”, perfect for ecological urban guerrilla actions. The stickers are indeed based on electrostatic principles which allow people to attach and remove them easily without leaving any sign on the surface. I kind of have the feeling this is a cool idea but, as I said above, it’s not very clear what it’s about. Is there anybody out there who can clarify a bit more the action? Merci!!
If you haven’t had dinner in the last hour, go and check the new creepy Playstation 2 campaign to promote the new “Getaway 2/Black Monday” game. I found it on TwentyFour, which also points out that “in New Zealand crime scene installations were set up in three cities (Auckland, Wellington and Christchurch). Radio ads and editorials on city channels gave clues to the whereabouts of the scenes: listeners who cracked the clues and were able to find the locations, were rewarded with a brand new PS2 console and a copy of the game“.
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