Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: outdoor

You know you’re doing something right when a Super Hero wants to be part of your advertising campaign.

3 weeks ago by Bridget Comments

The Evian Baby saga is impressive (we’ve already written about it here).  The Baby & Me sequel launched today and guest stars the Amazing Spider-man & Spider-baby. Read more…

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Best low-fi real time service from New Zealand

on April 11, 2013 by Bridget Comments

I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports.  The photo says it all.

via thewheatandthechaff

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Mercedes nice outdoor execution

on December 17, 2011 by Mark Comments

The Mercedes is actually parked. Simple. Nice. Read more…

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Viral billboard

on September 9, 2011 by Mark Comments

The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…

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Wonderbra: D to G Mosaic

on August 17, 2008 by Martina Comments

The latest Wonderbra outdoor campaign is all about user generated content. Conceived like a mosaic made of about 8000 images of women in their bras, the creativity forms the image of a close up shot of the bust of Wonderbra model Katie Green.

The underwear brand has also launched a website that is the interactive version of the outdoor and gives space to all the girls who submitted their photos to become part of the big shooting for the campaign.

Read more…

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MINI Brother is watching you

on February 2, 2007 by Martina Comments

You can think of Orwell’s Big Brother or, as you prefer, of Dick’s Minority Report. Whatever the case, it’s no longer science fiction, it’s real. MINI Usa has launched a scary (sorry I must say it) outdoor campaign targeted at MINI owners. In cities such as Chicago and Miami they have installed digital billboards who are able to receive identification messages from the MINI’s passing by. As the car is tagged with information about the owner, the billboard is able to recognize the driver and greet him/her with a personalized message. This campaign sets a new frontier in 1to1 marketing, but it’s also important to say that the drivers involved in this promotion actually opted-in to be part of the game. Fools or curious it’s impossible (yet) to say. However the campaign is rising comments and polemics not only for the extremely personal yet public relationship MINI wants to establish with its clients, but also for the potential risks of such campaign in terms of driver distraction and road safety.

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Ignore obstacles

on December 5, 2005 by Martina Comments

Ogilvy & Mather Hong Kong for The Economist. A difficult placement, an excellent idea. [ad via Advertising/Design Goodness]

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The Burst Bubble billboard

on September 29, 2005 by Martina Comments

McCann-Erickson for Perfetti/Van Melle Big Babol (India).

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Coca-Cola, a World of refreshment

on July 26, 2005 by Martina Comments

Coca-Cola, despite the fact it has been named once again brand of the year by BusinessWeek/Interbrand, feels it is loosing touch with the UK market. This assumption derives from an article published today on Bran Republic announcing the “World of refreshment” campaign. The multimillion-pound campaign includes outdoor advertising and a web site (www.refreshinglife.co.uk, with the aim of promoting the full range of soft drinks produced by the Coca-Cola company. Vallance Carruthers Coleman Priest created the ads that target in particular health-conscious drinkers who might be afraid of having soft drinks.

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