I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports. The photo says it all.
The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…
The latest Wonderbra outdoor campaign is all about user generated content. Conceived like a mosaic made of about 8000 images of women in their bras, the creativity forms the image of a close up shot of the bust of Wonderbra model Katie Green.
The underwear brand has also launched a website that is the interactive version of the outdoor and gives space to all the girls who submitted their photos to become part of the big shooting for the campaign.
You can think of Orwell’s Big Brother or, as you prefer, of Dick’s Minority Report. Whatever the case, it’s no longer science fiction, it’s real. MINI Usa has launched a scary (sorry I must say it) outdoor campaign targeted at MINI owners. In cities such as Chicago and Miami they have installed digital billboards who are able to receive identification messages from the MINI’s passing by. As the car is tagged with information about the owner, the billboard is able to recognize the driver and greet him/her with a personalized message. This campaign sets a new frontier in 1to1 marketing, but it’s also important to say that the drivers involved in this promotion actually opted-in to be part of the game. Fools or curious it’s impossible (yet) to say. However the campaign is rising comments and polemics not only for the extremely personal yet public relationship MINI wants to establish with its clients, but also for the potential risks of such campaign in terms of driver distraction and road safety.
Ogilvy & Mather Hong Kong for The Economist. A difficult placement, an excellent idea. [ad via Advertising/Design Goodness]
Coca-Cola, despite the fact it has been named once again brand of the year by BusinessWeek/Interbrand, feels it is loosing touch with the UK market. This assumption derives from an article published today on Bran Republic announcing the “World of refreshment” campaign. The multimillion-pound campaign includes outdoor advertising and a web site (www.refreshinglife.co.uk, with the aim of promoting the full range of soft drinks produced by the Coca-Cola company. Vallance Carruthers Coleman Priest created the ads that target in particular health-conscious drinkers who might be afraid of having soft drinks.