British Airways launched an online video encouraging families to reconnect. Published last month, it aim is to help promote flight services that connect North America with India. The long form content tells the story of a mother in India detailing the pain of separation that has been caused by not seeing her son for since he was 17. [Warning: tissues may be required.]
Not sure we’ve ever posted a campaign made in India. So it’s nice to share this series of amusing TVCs by Draftfcb Ulka for Tata Docomo, a local mobile telcom that provides you with great network coverage anytime anywhere. No getting away. Really. Read more…
From India, an ad created by Publicis for a local karate school. [via Twenty Four]
The Indian government has banned all advertising along national highways. The Business Standard reports the move is likely to hit the outdoor advertising industry as well as the income of road operators. The decision has been taken since large billboards often distracted drivers, provoking car accidents. The highway operators, however, will still be able to place ads in toll plazas, rest areas, bus shelters and telephone booths if the roads and highways department finds them non-distracting.
Indian newspapers have dedicated a lot of space to a news coming from Russia where the biggest carrier, Mobile Tele Systems has started offering Kamasutra tips to its subscribers. Russian mobile phone users can listen to the ancient Indian art of love through a 24-hour service which costs about five times more than a regular call, India Daily reports. Another Indian newspaper The Times of India has further investigated the issue, asking a few Indians what they thought about the service. Curiosity and concern for content that might violate the sentiments of Indian people are the main feelings which came out from the interviews. Anyway, with 3G and MMS, the erotic tips, delivered through a voice service, appear to be quite out of date.
In-Stat/MDR reports Mobile gaming is emerging as one of the fastest-growing and most popular applications in India’s digital consumer economy. The Indian mobile gaming market will generate $26 million (US$) in revenue in 2004, and will increase to $336 million in annual revenue by 2009. Clint Wheelock, Director of In-Stat/MDR’s wireless research group comments:“The growth of this market sector has attracted publishers, developers, animators, musicians, and content providers, and is also stimulating the development of innovative business models. Mobile gaming is not just about fun; it also represents one key element of a rich mobile entertainment experience for consumers, and a lucrative market opportunity for industry players.”
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