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Billboards go off Indian highways

September 19, 2005 at 12:17 by Martina Comments

The Indian government has banned all advertising along national highways. The Business Standard reports the move is likely to hit the outdoor advertising industry as well as the income of road operators. The decision has been taken since large billboards often distracted drivers, provoking car accidents.
The highway operators, however, will still be able to place ads in toll plazas, rest areas, bus shelters and telephone booths if the roads and highways department finds them non-distracting.

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