In UK and France Wonderbra launched today an online campaign starring Dita von Teese. In the video, the burlesque star becomes a scientist who discovers the gene for sexiness and transforms into the Burlesque version of herself.
The action supports the launch of the new Wonderbra by Dita Von Teese range later this month.
There is also a website supporting the campaign, but it’s not particularly well done (all links open in pop-up html windows… pure horror!).
The latest Wonderbra outdoor campaign is all about user generated content. Conceived like a mosaic made of about 8000 images of women in their bras, the creativity forms the image of a close up shot of the bust of Wonderbra model Katie Green.
The underwear brand has also launched a website that is the interactive version of the outdoor and gives space to all the girls who submitted their photos to become part of the big shooting for the campaign.
In the UK, Wonderbra has launched Experiencewonderyou, a classy, sexy and sophisticated website to showcase its latest collection. Probably men will enjoy it more than women but it’s really worth checking out (also) for its incredible design and the immersive brand experience. Unfortunately I’m not sure which is the agency that did it, probably it’s Publicis.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy