Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: viral

Aerobics for cats

on May 14, 2013 by Martina Comments

Jane Fonda would be proud of these cats. Planks, abs crunches, leg lifts, you name it. Work it Kitty offers a full aerobics routine to get your cat back in shape. I’m not a cat lover, and this is probably the first Web video I’ve ever watched featuring cats doing silly things, but I must say it’s hilarious. Read more…

File under: , , ,

Audi’s Ultimate Paintball Challenge

on February 27, 2013 by Martina Comments

Safety might not be guaranteed, but this Audi’s idea looks like a lot of fun for sure. A paintball challenge were “players” chase each others driving the latest Audi RS 4 Avant with high performance paintball guns on the bonnets of each car. A great way to showcase the car’s driving performance as well as to engage Audi fans and make them say “I wish I was driving that!”. Read more…

File under: , , ,

Catroulette for cats adoption

on September 6, 2012 by Martina Comments

Simple. Cute. Possibly very effective. Catroulette is a website that offers the opportunity to adopt homeless cats. Freely inspired to the chat roulette concept, the website showcases random short videos of cats available for adoption in Belgium. Read more…

File under: , ,

The Zombie experiment in NYC

on August 3, 2012 by Martina Comments

Fantastic yet terrifying idea by AMC to protest against the fact that they have been dropped from Dish Network. Since the contract between Dish Network and AMC hasn’t been renewed, one of the most popular TV shows, The Walking Dead, is not longer available on the network and, as a consequence, the Zombies, instead of living in a TV box, are now free to wander around the streets of New York. Read more…

File under: , ,

Viral billboard

on September 9, 2011 by Mark Comments

The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…

File under: , , , , ,

TomTom: KITT needs an update

on August 2, 2011 by Mark Comments

Last year GPS company TomTom used iconic Star Wars figures Darth Vader and Yoda to promote their services. Now they are back with another iconic figure: no less then Knight Riders’ KITT.

Read more…

File under: , , ,

Ray-Ban yarn ball

on May 28, 2009 by Mark Comments

Another Ray-Ban funny intended viral video, this time in San Francisco:

And a Flickr gallery covering that.

File under: ,

Young Lions: just make an ad

on May 4, 2009 by Martina Comments

Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!

File under: , ,

Axe Dry France : Canadairman

on October 20, 2008 by Laurent Comments

In France, Axe (Unilever) is launching today a website for its anti perspirant range: Dry .

It is based on the same concept than the international TV spot, with a guy who sweats like a fire hydrant, and who needs Axe antiperspirant to get a normal life and obviously like in any Axe campaign, get the girl! Unilever France developed a local version of this guy exclusively online: Canadairman… His huge sweating capacity allows him to extinguish fire. Axe produced a dedicated spot, with a viral potential on its target.

Read more…

File under: , ,

The science of sexiness

on September 15, 2008 by Martina Comments

In UK and France Wonderbra launched today an online campaign starring Dita von Teese. In the video, the burlesque star becomes a scientist who discovers the gene for sexiness and transforms into the Burlesque version of herself.

The action supports the launch of the new Wonderbra by Dita Von Teese range later this month.

There is also a website supporting the campaign, but it’s not particularly well done (all links open in pop-up html windows… pure horror!).

File under: , ,

Advertise here