The Zombie experiment in NYC
Fantastic yet terrifying idea by AMC to protest against the fact that they have been dropped from Dish Network. Since the contract between Dish Network and AMC hasn’t been renewed, one of the most popular TV shows, The Walking Dead, is not longer available on the network and, as a consequence, the Zombies, instead of living in a TV box, are now free to wander around the streets of New York.
The results of this viral ambient marketing idea is hilarious and freaking scary.
The agency is Thinkmodo.