If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. Read more…
After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
At first I was surprised by what seemed like a low-tech choice of radio/podcasts by Contagious Magazine to deliver their Cannes roundup. However, after listening to all 5 episodes I think it’s a great choice.
Cannes is always a bit of a lottery. However, it’s been fun to step back and think about what themes we might see emerging this year. You’ll find a wrap up below : Read more…
Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated. So here goes….
BBH wanted to give their co-founder Sir John Hegarty‘s talk at Cannes some extra love. So instead of uploading his speech to YouTube and posting it onto their blog, they developed a website called Vidazzl. Read more…
Guest post by Tim Buesing – DCD at Publicis MOJO Sydney
Cannes has just wrapped, with the winners receiving well-deserved praise, commentary and analysis. Rather than adding onto that pile, I wanted to collect a very random mix of entries. I dug around the short lists in hope of finding the longest case study, an oddball entry, the most outrageous claim of results, something of a Tour de Monde of commercial creativity.
Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!
Contrapunto Madrid for Canal Plus (Spain). Gold Lion winner at the Cannes Advertising Festival 2000. Now films won’t have to wait years to get on your Tv.
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