Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated. So here goes….
BBH wanted to give their co-founder Sir John Hegarty‘s talk at Cannes some extra love. So instead of uploading his speech to YouTube and posting it onto their blog, they developed a website called Vidazzl. Read more…
Guest post by Tim Buesing – DCD at Publicis MOJO Sydney
Cannes has just wrapped, with the winners receiving well-deserved praise, commentary and analysis. Rather than adding onto that pile, I wanted to collect a very random mix of entries. I dug around the short lists in hope of finding the longest case study, an oddball entry, the most outrageous claim of results, something of a Tour de Monde of commercial creativity.
Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!
Contrapunto Madrid for Canal Plus (Spain). Gold Lion winner at the Cannes Advertising Festival 2000. Now films won’t have to wait years to get on your Tv.
Lowe Paris for DSCR French Road Safety (France) winner of the bronze lion at the Cannes Advertising Festival.
If you’d like to experience the atmosphere of the Cannes Lions, read the article by Eric Pfanner on the International Herald Tribune. A little bit of gossip, some insights in a witty overview of what happened last week.
Ogilvy & Mather Santiago for Lego (Chile) received the Outdoor Grand Prix at the Cannes Lions.
Advertising is growing or advertising agencies believe the they’ve done a better job with respect to last year. Entries are up 18 percent at the upcoming Cannes Lions International Advertising Festival with 22.101 campaigns competing for the Lions. The entries in the Cyber Lions category entries are up 21.5 percent. The panel headed by PJ Pereira, Executive Creative Director at AKQA San Francisco will have to assign the awards selecting among 1897 entries. Let’s wait until June 21 for the shortlist and June 23 for the winners.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy