After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
At first I was surprised by what seemed like a low-tech choice of radio/podcasts by Contagious Magazine to deliver their Cannes roundup. However, after listening to all 5 episodes I think it’s a great choice.
Cannes is always a bit of a lottery. However, it’s been fun to step back and think about what themes we might see emerging this year. You’ll find a wrap up below : Read more…
I had a lot of fun putting this list together. I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.
The New York Festivals has taken trophy design to the next level with the help of Sagmeister & Walsh. The design reflects the iconic manhattan skyline. However, these trophies are like no others as they have a built in projector that plays the winning case study when you pick it up.
Today was all about blowing into microphones and adding yourself into the scene via webcams – all good but no real ideas, just technology use. See a selection of tweets below from 5 different jury members which gives an insight into what we are thinking.
# For reasons that remain unknown to me, upside down emails are a bona fide trend this year #Bizarre mash-up of the day: M. I. A’s “Paper Planes” playing during a demo about the efficiency of a business email. #Overkill part deux an email that needs q quicktime movie explanation #New heights of over-explaining: Just seen a banner that’s accompanied by a documentary. # Seeing things that nobody should see. Like a fake youtube with a fake view count on it. #blow, jury, blow!!!!!!about #A viral entry with 30 views… leaving a leaflet on the street gets more viral than that! # I just laughed out loud 5 times during one video. That’s more than in 30 others combined. I smell metal!
No online advertising campaign was good enough last year in the Middle East to win the Campaign awards in the “best online campaign” category. Strategiy reports according to the judges none of the entries in this category could garner enough points to win an award. The final nominees in this category, which was sponsored by the Maktoob Group, were Arc (Arabian Adventures, Lost, Special K), Wunderman (Service Bell, Microsoft), Face to Face (Rani) and Omnia (Royal Jet). Apparently the real problem wasn’t about the quality of the campaigns, but rather about the quality of the presentations submitted with the work. Tim Burrowes, Editor of Campaign Middle East explains in the article: “Agencies have not helped themselves with the way they have presented their work. It’s not the work that is the problem, but how it is presented. A few campaigns might have been chosen over others, only because the jurors have not received the information they needed. Agencies need to be more professional when they enter such awards“.
“El Ojo de Iberoamérica Award” aims at recognizing and awarding the best advertising works in Latin America. Submissions are now open for young talents, so if you feel you have created something really cool, you have time until September 30th to enter the competition. Winners will be announced in November, in Buenos Aires.
MSN has named in Europe the best interactive campaigns of the year giving away the The Emmessennys Awards. The Nike MSN Messenger football game created by MindShare/ mOne and creative agency Framfab received the ‘best in show’ prize for the most outstanding creative overall. In the Automotive category, Atmosphere BBDO (Belgium) won the second prize for the Mercedes C campaign, while Magic Response (Germany) received the third prize for the Audi Q7 Globe campaign. The first prize hasn’t been assigned.
Advertising is growing or advertising agencies believe the they’ve done a better job with respect to last year. Entries are up 18 percent at the upcoming Cannes Lions International Advertising Festival with 22.101 campaigns competing for the Lions. The entries in the Cyber Lions category entries are up 21.5 percent. The panel headed by PJ Pereira, Executive Creative Director at AKQA San Francisco will have to assign the awards selecting among 1897 entries. Let’s wait until June 21 for the shortlist and June 23 for the winners.
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