Today was all about blowing into microphones and adding yourself into the scene via webcams – all good but no real ideas, just technology use. See a selection of tweets below from 5 different jury members which gives an insight into what we are thinking.
# For reasons that remain unknown to me, upside down emails are a bona fide trend this year #Bizarre mash-up of the day: M. I. A’s “Paper Planes” playing during a demo about the efficiency of a business email. #Overkill part deux an email that needs q quicktime movie explanation #New heights of over-explaining: Just seen a banner that’s accompanied by a documentary. # Seeing things that nobody should see. Like a fake youtube with a fake view count on it. #blow, jury, blow!!!!!!about #A viral entry with 30 views… leaving a leaflet on the street gets more viral than that! # I just laughed out loud 5 times during one video. That’s more than in 30 others combined. I smell metal!
No online advertising campaign was good enough last year in the Middle East to win the Campaign awards in the “best online campaign” category. Strategiy reports according to the judges none of the entries in this category could garner enough points to win an award. The final nominees in this category, which was sponsored by the Maktoob Group, were Arc (Arabian Adventures, Lost, Special K), Wunderman (Service Bell, Microsoft), Face to Face (Rani) and Omnia (Royal Jet). Apparently the real problem wasn’t about the quality of the campaigns, but rather about the quality of the presentations submitted with the work. Tim Burrowes, Editor of Campaign Middle East explains in the article: “Agencies have not helped themselves with the way they have presented their work. It’s not the work that is the problem, but how it is presented. A few campaigns might have been chosen over others, only because the jurors have not received the information they needed. Agencies need to be more professional when they enter such awards“.
“El Ojo de Iberoamérica Award” aims at recognizing and awarding the best advertising works in Latin America. Submissions are now open for young talents, so if you feel you have created something really cool, you have time until September 30th to enter the competition. Winners will be announced in November, in Buenos Aires.
MSN has named in Europe the best interactive campaigns of the year giving away the The Emmessennys Awards. The Nike MSN Messenger football game created by MindShare/ mOne and creative agency Framfab received the ‘best in show’ prize for the most outstanding creative overall. In the Automotive category, Atmosphere BBDO (Belgium) won the second prize for the Mercedes C campaign, while Magic Response (Germany) received the third prize for the Audi Q7 Globe campaign. The first prize hasn’t been assigned.
Advertising is growing or advertising agencies believe the they’ve done a better job with respect to last year. Entries are up 18 percent at the upcoming Cannes Lions International Advertising Festival with 22.101 campaigns competing for the Lions. The entries in the Cyber Lions category entries are up 21.5 percent. The panel headed by PJ Pereira, Executive Creative Director at AKQA San Francisco will have to assign the awards selecting among 1897 entries. Let’s wait until June 21 for the shortlist and June 23 for the winners.
Forrester Research has recently release a report entitled “Web Design Agency Shootout” which compares the work of 17 firms that build consumer-facing Web sites.The report reviewed two types of engagements; one concentrating on building brands and another looking toward conversion rates that focused on transactions. As explained in the press release R/GA was singled out for its strength in its design and standout approach to broadband. Forrester also gave R/GA top marks for strategy, with above average scores for customer modeling. Additionally, the business results produced for clients, based on client interviews, led to high marks for client satisfaction. Recently R/GA has been awarded with six Cyber Lions at the 51st Annual Advertising Festival in Cannes. Gold Lions were presented for Nike Lab Holiday 03 (www.nikelab.com) in the Sportswear, Fashion and Clothing category and for Nike ID (www.nikeid.com) in the Retail/E-commerce category. A Silver Lion was awarded for Nike Gridiron (www.nikegridiron.com) in Consumer Products/Services, while Bronze Lions were given for Nike Lab Comic Book and Nike Lab Spring in Sportswear, Fashion and Clothing. R/GA also received a Bronze Lion in Digital Video Spots for the Internet for its Vince Carter and LeBron James animated series on Nike Hooptown (www.nikebasketball.com). Nike Running (www.nikerunning.com) made the Cyber Lions Shortlist once in Retail/E-Commerce and twice in Miscellaneous, for a training log and pace calculator.
MSN network celebrated yesterday the best creative advertising content to appear on its network of Web sites over the past year. As explained on Yahoo! News, AtmosphereBBDO won the first prize in “branding” category for “Pen” developed for General Electrics; Lowe New York received the first prize in “Direct Response” for a Dell ad that promoted a free-shipping offer; and Euro RSCG Circle gained the gold medal in “Rich Media” for an interactive ad developed for New Balance Athletic Shoe.
“Feel the Fury” advertising campaign for the University of Miami Hurricanes football has been awarded by Web Marketing Association (WMA) for Best General Interest Rich-Media Advertisement. The news is reported today on Hurricane’s web site.
As reported today by Business Wire, the Web Marketing Association has awarded Disney Online Best Travel Integrated Advertising Campaign for the “Ohana Island mini-site and sweepstakes.” While the FamilyFun.com Weekender newsletter was awarded Best General Interest Newsletter HTML email Campaign.
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