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Author Archives: Bridget

Finally, an awards show for case studies!

3 weeks ago by Bridget Comments

…well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys – an awards show that celebrates innovation & brilliance in award show submissions.

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2,328 dancers,1 drone & OK GO on honda unicycles won’t let you down

on October 29, 2014 by Bridget Comments

This latest video clip from OK GO won’t let you down.  Apart from the beautiful visual effects the organisation behind this continuous one-shot 5 minute video clip is impressive.  You can get more detail about the production on The Japan Times.  I would have loved to see the PPM!

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Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

on October 17, 2014 by Bridget Comments

Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).

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A plea from Sarah Silverman to close the gender wage gap

on October 15, 2014 by Bridget Comments

Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000.

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GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

on October 13, 2014 by Bridget Comments

Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link.

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Think like a marketer. Behave like an entertainer. Move like a tech startup.

on September 11, 2014 by Bridget Comments

If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. Read more…

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2014 Cannes Review : Big Emotion trumps Big Data

on July 1, 2014 by Bridget Comments

After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.

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Cannes roundup podcasts by @Contagious

on June 24, 2014 by Bridget Comments

At first I was surprised by what seemed like a low-tech choice of radio/podcasts by Contagious Magazine to deliver their Cannes roundup. However, after listening to all 5 episodes I think it’s a great choice.

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#CarsThatFeel – mapping emotion from inside a car

on June 5, 2014 by Bridget Comments

Vivid Sydney is a unique annual event of light, music and ideas.  Toyota and Soap Creative brought an interesting twist to the festival with an interactive installation that explores the relationship people can have with cars.

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Cannes Predictions Part 2 – What the judges say

on May 30, 2014 by Bridget Comments

Following up on our Cannes Predictions Part 1, I thought it would be interesting to see what some of the Cannes judges are expecting or looking for this year.  See what four of the judges have to say below.

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