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Author Archives: Bridget

Hermès aerial ballet

2 weeks ago by Bridget Comments

This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris.

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#FiftyShades of advertising

3 weeks ago by Bridget Comments

With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin… Read more…

What’s the ROI of a @oneshow pencil?

3 weeks ago by Bridget Comments

The One Show deadline is fast approaching – enter now at enter.oneclub.org.  Industry heavyweights lend their voice and humour to show the ROI of winning pencil

Ted Royer, Droga5 : improved communication skills

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Droga5 takes cute to a new level with Friends Furever

on February 8, 2015 by Bridget Comments

Droga5‘s latest ad for Ad for Android is cuter than cute.  Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.”

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#Superbowl standouts

on February 2, 2015 by Bridget Comments

Here are my picks for #SB49.

Weight Watchers surprised with a breaking bad approach to breaking unhealthy eating addictions.  Great read about the approach on Adage.  Nice tagline “Help with the hard part”.  You can also see the other ads done by Wieden+Kennedy under this new brand platform on La Reclame.

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Lights. Camera. Tablet! > Intel is back with 4th social film

on January 28, 2015 by Bridget Comments

Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell.

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PSA : Teaching kids that not all sharing is good

on January 11, 2015 by Bridget Comments

It’s not that easy to successfully teach kids about the risks of social media and online behaviour without totally freaking them out about all the potential dangers and threats. Leo Burnett Change tackles the problem with a TV & digital campaign aimed at informing parents of eight to 12-year-old children, featuring two animations that will be shown on prime time TV and digital spaces until February.

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Nike asks “Can you outdo 2014?”

on January 6, 2015 by Bridget Comments

It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess.  As well as celebrating a great year of achievements in 2014,  Nike is throwing down the challenge to make 2015 even better.

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Maurice Lévy’s remote control greeting #TheVeryGoodWishes

on December 16, 2014 by Bridget Comments

Publicis Groupe CEO Maurice Lèvy is back again with another interactive holiday greeting on youtube www.publicisgroupewishes2015.com created by Lost Boys Paris.  For the last couple of years Mr.Lévy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience.  This year is no exception, Read more…

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Christmas fails focus group testing > Merry #Sparktazzle

on December 16, 2014 by Bridget Comments

Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle!

Seasons greetings to all who have felt the pain of testing.

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