Here are my picks for #SB49.
Weight Watchers surprised with a breaking bad approach to breaking unhealthy eating addictions. Great read about the approach on Adage. Nice tagline “Help with the hard part”. You can also see the other ads done by Wieden+Kennedy under this new brand platform on La Reclame.
I bet almost everyone can now complete the title with “…when you’re hungry”. Over the years Snickers has injected a lot of fun into their hunger-satisfying brand core. Celebs acting like irritable divas or prancing sissies made the line become part of our cultural vernacular – all around the world. Read more…
Snickers in Australia are opening their global creative “You’re not you when you’re hungry” and applying it to music. Electro act Miami Horror and hip hop artist Phrase are challenged to cover a song from a completely different genre, and thereby be seen in a completely different light.
Every vote will raise a dollar for Heaps Decent – a not-for-profit initiative dedicated to finding and nurturing the creativity of underprivileged and Indigenous young people. The first 500 newsletter-signups get the songs for free, all other proceeds again go to Heaps Decent.
If you’re looking for “real” satisfaction, and the farting pig is not enough, then check www.snickerssatisfies.com. Every day an irreverent game created by Atmosphere BBDO and sponsored by Snickers will provide you with an unforgettable experience. The game changes every day, don’t miss the one online today, fly over the park and… well, check it out by yourself Tag: advergames
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