Here are my picks for #SB49.
Weight Watchers surprised with a breaking bad approach to breaking unhealthy eating addictions. Great read about the approach on Adage. Nice tagline “Help with the hard part”. You can also see the other ads done by Wieden+Kennedy under this new brand platform on La Reclame.
The silent winner of the Super Bowl commercials crazy challenge is a Farmer. Nothing flashy, no multi-million special effect, just the purity and the intensity of beautiful color saturated photos. Over eight million views and counting for a montage of farmers portraits and still images picturing the hard life on the fields. It’s a full emotional immersion in the life of the farmers, powerfully narrated by the voice of Paul Harvey’s and the speech that he gave in 1978 at the National Future Farmers of America Convention. Read more…
Jell-O has been quick to react to San Francisco losing the Super Bowl by sending a site live less than an hour after Baltimores win. Jell-O will be sending trucks worth of their product to San Francisco locations on Tuesday to cheer them all up. I also love the Baltimore Blocker Chrome extemsion that allows you to block mentions of the Baltimore win buy replacing those images or keywords with anything of your choice – like puppies!!
We are a few days away from the Super Bowl and, as usual, the energy and the curiosity are building around the commercials that will be broadcasted during the final. Let us do our due diligence then, covering some videos that are trying to score the winning touchdown, for example, in the automotive industry. So here you’ll see the ads by Mercedes, Toyota, Audi, Volskwagen and Kia listed in order of (personal) preference. I would love to know how would you list the! Read more…
Football fans watching the Super Bowl this Sunday will able to use their mobile phones to vote for the best Tv ads. There is always a lot of talk around the TV spots aired during the match, and this is surely the perfect occasion to let US users discover the potentials of mobile messaging. The idea is by America Online, with the technical support of Mobile 365. As Wireless Week reports, also THQ Wireless has decided to take advantage of the event, enabling football fans to vote for the MVP of the game. The initiative will run cross-carrier (and this is another good sign for the US mobile industry).
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