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Tag archives: tv advertising

So God Made a Farmer

on February 8, 2013 by Martina Comments

The silent winner of the Super Bowl commercials crazy challenge is a Farmer. Nothing flashy, no multi-million special effect, just the purity and the intensity of beautiful color saturated photos. Over eight million views and counting for a montage of farmers portraits and still images picturing the hard life on the fields. It’s a full emotional immersion in the life of the farmers, powerfully narrated by the voice of Paul Harvey’s and the speech that he gave in 1978 at the National Future Farmers of America Convention. Read more…

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Driving the SuperBowl

on January 31, 2013 by Martina Comments

We are a few days away from the Super Bowl and, as usual, the energy and the curiosity are building around the commercials that will be broadcasted during the final. Let us do our due diligence then, covering some videos that are trying to score the winning touchdown, for example, in the automotive industry. So here you’ll see the ads by Mercedes, Toyota, Audi, Volskwagen and Kia listed in order of (personal) preference. I would love to know how would you list the! Read more…

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Durex & the water balloon

on November 19, 2012 by Martina Comments

For once, a Durex commercial that doesn’t try to be sexy nor funny. Yet, it will make you smile, and possibly increase your appreciation of their product. What the heck am I talking about? Well, watch the video below, I don’t want to spoil this… Read more…

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Xmas is here (already) part 1

on November 18, 2012 by Martina Comments

Jingle Bells, Jingle bells, let the Christmas marketing begin… Commercials start popping up on air and online generating in me tons of contrasting feelings and reactions. Some TVC will almost make you cry, some others will make you laugh, a few can make you sick.

It’s a big business but, after all, as the Morrisons’ commercial brilliantly points out, it’s Christmas… and you wouldn’t have it any other way, and advertising, indeed is included in the deal. Read more…

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Video of the day: DirecTV Questions

on July 27, 2012 by Martina Comments

New creative approach for Grey New York in the latest DirecTV commercial. After the “Don’t” it’s time for the “What/Why/When & How”. But the result doesn’t change: an hilarious and beautifully shot commercial directed by Tom Kuntz featuring John Cleese. Read more…

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I love this game!

on January 2, 2012 by Martina Comments

The NBA is back. And so are the great, emotional commercials they create to promote the league around the world. If you are a basketball fan, I bet you’re gonna love this video!

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Martini, Luck is an attitude

on December 1, 2011 by Martina Comments

Oh yes, I guess the “ability” to create a 30″ commercial might be gone forever. But honestly I still love the big old school (maybe even black white) advertising productions. Even if it takes them 2 minutes to tell a story. And possibly they “forget” to show the product until minute 1.26… I’m talking for example about the new Martini spot by Fred & Farid Paris. I certainly miss George Clooney as a testimonial, but I think you’ll agree this is a nice video.

Read more…

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The Woman Whisperer

on September 16, 2008 by Mark Comments

Just launched - A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates… well I am sure we have all seen this, been apart of it or been at the wrong end of this situation. VERY AUSTRALIAN!

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Love and automatic gears

on October 24, 2006 by Martina Comments

Eventually, a nice tv spot “made in Italy”. JWT Milano for Mazda. via I believe in Adv.

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Honda, The Impossible Dream

on December 5, 2005 by Martina Comments

On TV there is still room for brand advertising. The Impossible Dream, a great ad created by Wieden + Kennedy for Honda, clearly shows there is still life after the 30″ spot.

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