The NBA is back. And so are the great, emotional commercials they create to promote the league around the world. If you are a basketball fan, I bet you’re gonna love this video!
A GPS system becomes a tool for for storytelling, to “navigate” through the life of a great basketball player, Steve Nash. Definitely an amazing commercial for the NBA (where amazing happens).
The agency is Goodby Silverstein & Partners, the animation production company is Lifelong Friendship Society, New York. via Motiongrapher (where you can also find the HD version of the spot).
NBA player LeBron James stars in Nike’s latest campaign “Chamber of Fear,” which promotes James’ Air Zoom LeBron II shoe and are based on the 1978 Bruce Lee flick “Game of Death.” The Tv ad has been banned in China since it “violates regulations that mandate that all advertisements in China should uphold national dignity and interest and respect the motherland’s culture”. Nike has also created a complicate site and an online “Chamber of Fear” game.
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