In 1989, Ayrton Senna completed a lap of the Japanese F1 circuit in Suzuka, setting a new world record. On board was Honda’s engine telemetry system which recorded information from the car. Now, almost 20 years after his death in Imola, Honda is using that same data, along with some giant speakers and lights to recreate that incredible lap. Read more…
DDB South Africa has created a beautiful one minute animation to take consumers through the world of Honda. From lawn mowers to motorcycles, cars and motorboats, the power of dreams unveils everywhere. Not sure if the video will accomplish the mission of opening the Honda brand world to the public, but it is definitely worth watching.
At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.
In the game you don’t have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.
You’ve probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube’s high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.
If you enjoy bubbles and screensavers, make sure to check out this website launched by Honda in Japan. I don’t understand what’s its final purposeis (promoting a car? just branding for consumers with kids?), but the “build your screensaver” functionality looks nice.
And a free screensaver to customize and download is definitely a very good reason to visit a site. PS: do I really have to specify that I’m kidding?
In the UK Honda has launched a mini-site to support its upcoming new campaign dubbed “The Joy of Problems”.
The full site will launch next February (and again I personally find disputable the decision of going live with a work-in-progress site, but they must have had their good reasons for this). For the time being the site features a nice Tetris inspired layout and a jigsaw that users are called to help solving.
Test your passion for Honda in their newest site launched by Wieden + Kennedy London. The challenge is in 14 steps, at the end you get a unique hondamentalism signature and you can enter a competition to win exclusive racing prizes. The site is very well designed, and the action is quite entertaining and engaging, even if fourteen steps take quite a lot of time (and commitment) to be completed. In your path you find a series of questions and small games that you can even copy & paste on your site (see below) and therefore help Honda spreading the word about her new series of Type R cars.
For more games like this one, visit www.honda.co.uk/hondamentalism/challenge
New Media Age reports the results of the recent online marketing effort by Honda. The video podcast of the Civic Tv commercial featuring the choir drove more than 3 million people to Honda’s new website. In case you didn’t see it, it’s here. Kudos to Wieden + Kennedy for creating such a beautiful, yet viral, video.
On TV there is still room for brand advertising. The Impossible Dream, a great ad created by Wieden + Kennedy for Honda, clearly shows there is still life after the 30″ spot.
Thanks to Cleo I’ve found out about the The (Honda) Element and Friends Web Site. It’s a nice videogame-style interactive experience where you drive around your Honda to meet strange but cute animals like the platypus and the opossum. I think it has been created to target kids. Today I already posted about BMW targeting drivers’ children with downloadable paper cars… Are kids the new influentials in buying a car?
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