National Geographic is online with a Halloween mini-site for kids. Nothing fancy if you’re an adult, but your children will surely like it, as it gives them the chance to create personalized (scary) cards. Soap Creative is behind it, together with the illustrator Nathan J. If you’d like to find out more about the site, make sure to read Ashley’s post.
Thanks to Cleo I’ve found out about the The (Honda) Element and Friends Web Site. It’s a nice videogame-style interactive experience where you drive around your Honda to meet strange but cute animals like the platypus and the opossum. I think it has been created to target kids. Today I already posted about BMW targeting drivers’ children with downloadable paper cars… Are kids the new influentials in buying a car?
In France, Nestlé has recently launched a website for its Chocapic brand to engage kids and build a relationship with them online. It’s an heavy Flash website created by Touche Etoile, full of goodies to entertain young consumers and introduce “Pico” the brand mascotte.
Marketing to kids can prove tricky. Marketing mobile phones to kids can be even trickier. The Sydney Morning Herald (free reg.) reports that in Australia there is a discussion going on children and mobile phones. New research show handset could threat kids’ health and Australian mobile carriers take different approaches to the findings. Virgin Mobile doesn’t market its products to under-10s; Telstra says 10-14 years-old are youths not children, so it’s ok to target them; Vodafone and Optus have guidelines which prohibit marketing to under-16s. Who’s right and who’s wrong? My opinion is that children simply don’t need mobile phones.
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