Nestlé UK has launched the Kit Kash 2006 marketing campaign, supported by the company’s largest online ad spend to date. Rich media ads are running through a series of UK portals promoting the daily prizes assigned online. In order to enter the competition, consumer need to submit a code they find on Kit Kat products such as Rolo, Lion and Toffee Crisp. As explained on Revolution Magazine, the competition also gives consumers the chance to bid for or buy rewards using KitKash points collected from packs. Last year the Kit Kash campaign generated over 3 million unique visits to the competition website, with 80 million Kit Kats sold over a period of 20 weeks.
In France, Nestlé has recently launched a website for its Chocapic brand to engage kids and build a relationship with them online. It’s an heavy Flash website created by Touche Etoile, full of goodies to entertain young consumers and introduce “Pico” the brand mascotte.
Nestle Smarties has launched a viral game offering UK teens the chance to become a junior music reporter. The competition is part of an integrated marketing strategy in cooperation with the magazine “Smash Hits”. To learn more, check out Brand Republic.
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