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Smarties targets teens with a viral game

December 18, 2003 at 11:39 by Martina Comments

Nestle Smarties has launched a viral game offering UK teens the chance to become a junior music reporter. The competition is part of an integrated marketing strategy in cooperation with the magazine “Smash Hits”. To learn more, check out Brand Republic.

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One Response to Smarties targets teens with a viral game

  1. Jason says:

    Good to see a big brand using the web as part of an integrated online-offline campaign. Let’s hope this trend continues.

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