Digital advertising and marketing: only the best ideas worldwide, since 2003

Disney ready to launch

December 15, 2003 at 10:03 by Martina Comments

Disney has partnered with Samsung to launch, its first comprehensive consumer Internet site devoted to its wireless content offerings. As explained in the press release, the site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. Larry Shapiro, executive vice president of business development and operations of Walt Disney Internet Group said:

“We’ve seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers’ marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers.”

Ok, now that Disney is in the arena, we can eventually say the U.S. Market is maturing…

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