Amazing 3D scenes built entirely on WebGL and CSS3. Explore the carnival scenes and interact with the elements you find along the way. I really enjoyed the journey
Today’s pick is a pretty interesting TVC by Disney which… doesn’t look like a Disney thing. The spot promotes the Disney Tokyo Resort, where Disneyland is located. I’m posting this video because it’s beautifully done, although pretty full of rhetoric, but most of all I think it’s very curious to see an animation global brand like Disney choosing a visual language completely different from the one of “products” or characters they sell. Read more…
Lost and Desperate Housewives are just the beginning. Disney ABC Television is working to deliver more video content to iPods. Information Week reports Disney expects its mobile video subscriber business to reach 14 million in 2009, up from about 200,000 today. But important issues remain to be solved to allow iPod video content taking off. The first regards intellectual property rights. Disney owns Lost and Desperate Housewives from from beginning to end of production so they have no problem negotiating with distributors. But what happens when the content is sold outside the US where Disney sells licences to air such tv-series?
Disney will celebrate this year Disneyland
Telefonica Moviles Espana and the Walt Disney Internet Group have signed a wireless content distribution agreement to launch Disney Mobile in Spain. Disney Town site will become part of “MoviStar emoci�n”, Telef�nica M�viles Espa�a content portal. Disney Town offers video, ring tones, wallpapers, logos, games and greetings cards drawing from Disney’s classic characters. It also includes links to the latest Disney movie content, The Incredibles, with videos, wallpapers, games, MMS cards, ringtones and calendars with their favourite characters.
Disney has partnered with Samsung to launch Disneymobile.com, its first comprehensive consumer Internet site devoted to its wireless content offerings. As explained in the press release, the site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. Larry Shapiro, executive vice president of business development and operations of Walt Disney Internet Group said:“We’ve seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers’ marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers.”
Ok, now that Disney is in the arena, we can eventually say the U.S. Market is maturing…
Disney has signed an agreement with Lycos to promote the movie “Pirates of the Caribbean” through Europe (which in Italy becomes “The curse of the first moon”, boh!). Nine countries will be involved in the campaign that will take advantage of a special web site in nine languages. Disney is trying to take advantage of the very well established Lycos communities. Users might play the characters online by challenging other people throughout Europe in the Fight Club (that will be hosted on Lycos web site). There will also be a chat room and a competition to win the movie gadgets.
As reported today by Business Wire, the Web Marketing Association has awarded Disney Online Best Travel Integrated Advertising Campaign for the “Ohana Island mini-site and sweepstakes.” While the FamilyFun.com Weekender newsletter was awarded Best General Interest Newsletter HTML email Campaign.
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