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Disney to deliver video content to iPods

October 25, 2005 at 10:47 by Martina Comments

desperate.jpgLost and Desperate Housewives are just the beginning. Disney ABC Television is working to deliver more video content to iPods. Information Week reports Disney expects its mobile video subscriber business to reach 14 million in 2009, up from about 200,000 today.
But important issues remain to be solved to allow iPod video content taking off. The first regards intellectual property rights. Disney owns Lost and Desperate Housewives from from beginning to end of production so they have no problem negotiating with distributors. But what happens when the content is sold outside the US where Disney sells licences to air such tv-series?

The second point is about video quality. iPods have a small screen size and not all content could fit such tiny space.
The third issue is connected to advertisers. Video content for iPod at the moment comes without ads. As ZDNet wrote last week:

“The bigger fear, and some say opportunity, for advertisers is how to keep their brand messages in front of consumers as iPods, other portable media players and increasingly sophisticated cellular phones pick up speed and vie for time once dominated by television and the 30-second commercial.

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