The story behind KEEP CALM and CARRY ON
Apart from being an interesting story I think this is a great way to promote a small independent bookshop in north east England by claiming the analogue ownership for one of the most popular memes we’ve seen.
Of the 3 WWII posters created, the third poster (KEEP CALM) was never officially released – it was intended for release in times of crisis or invasion.
It’s crazy to see so many derivative products (from deck chairs to iphone cases) now available for purchase.
One of my favourite versions of the meme is from Irish graphic designer Fergus O’Neill who set out to reduce the Irish national debt with ”KEEP GOING sure IT’S GRAND”.
The Guardian wrote about the discovery of the original poster in Barter Books here.
I wish that poster design today showed the same respect for Typography.