Huggies TweetPee alert
In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed.
I could only find the video in Portuguese, but I think it’s pretty self-explanatory: a sensor gets attached to the baby’s diaper, when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs their attention.
The coolest part is that the tweet is also connected to a mobile app that keeps track of number of diapers used, so that parents can make sure they are always “in-stock”, and they can even order online the new packs whenever they are needed. Not sure how the device works when the baby needs to get changed for a “different” reason. I guess the old fashioned “nose-based” sensory alert still does the best job
Huggies TweetPee is definitely a cool, fun concept, but I’m not in love with the idea of an always connected baby, doesn’t sound very healthy to have a transmitting device attached to their lower belly… Am I extra cautious?
The agency is Ogilvy Brasil.