Uniball, if fonts could speak

Ever wondered what message are you implicitly sending when you use Comic Sans as a font? To (inappropriately) quote McLuhan, I’d say the font is the message, and this series of videos for Uniball does an awesome job educating us on typefaces and messages tone of voice.

Want to make sure your note comes out really meaningful and personal to the recipient? Write it by hand. Using a Uniball pen of course…

http://youtu.be/IPC8aVo84T0

http://youtu.be/zw0D6ATuwm8

http://youtu.be/zpSgKeMDqbA

The agency is TBWA South Africa.