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Tag archives: south africa

Uniball, if fonts could speak

on May 14, 2013 by Martina Comments

Ever wondered what message are you implicitly sending when you use Comic Sans as a font? To (inappropriately) quote McLuhan, I’d say the font is the message, and this series of videos for Uniball does an awesome job educating us on typefaces and messages tone of voice. Read more…

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Video of the day: Honda Go Everywhere

on May 20, 2012 by Martina Comments

DDB South Africa has created a beautiful one minute animation to take consumers through the world of Honda. From lawn mowers to motorcycles, cars and motorboats, the power of dreams unveils everywhere. Not sure if the video will accomplish the mission of opening the Honda brand world to the public, but it is definitely worth watching.

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#CloseTheTap, tweet to save water

on March 23, 2012 by Martina Comments

Nowadays tweets have become a social currency, a currency for brands, but also for charity organizations who want to raise awareness and spread the word around global problems like, for example, the waste of water. In South Africa digital agency Native came up with a nice idea: a live FlowCam connected to Twitter that is monitoring a flowing tap. Visitors to are encouraged to tweet a personal commitment to waste less water. With every tweet the tap will tighten a little with the ultimate goal of completely closing the tap when 10.000 Tweets are posted. Read more…

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A new spot for airport advertising

on November 7, 2005 by Martina Comments

An ad placed at the Johannesburg International Airport to greet arriving and departing passengers. It’s a world first, a 5000 m2 billboard which required 1000 liters of paint and 9 separate permits from different regulatory authorities due to the sensitive nature of the site. (click to enlarge) Created by Net#Work BBDO for Virgin Atlantic, the ad won the silver award at the recent Loerie Awards in South Africa.

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Smart… in case of oil prices increase…

on October 6, 2005 by Martina Comments

The Jupiter Drawing Room for Smart (South Africa). I guess many of us would like to break that glass in this period…

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Doom: the insects terror

on July 1, 2005 by Martina Comments

TBWA\Hunt\Lascaris for Doom Insect Spray (South Africa), winner of the Silver Lion 2005 for Print advertising. “Doom insect spray. It’s what insects fear most”

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Online advertising grows in South Africa

on April 4, 2005 by Martina Comments

According to the South African Online Publishers Association (OPA) and Nielsen Media Research/AIS AdEx online advertising in South Africa grew by 136,7% in 2004. The number is impressive, but must be “handled with care”, since the OPA explained that the growth is also partly due to additional online publishers reporting their advertising figures. [news via MarketingWeb]

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