Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: virgin atlantic

Virgin Atlantic, don’t panic

on November 3, 2009 by Martina Comments

Virgin Atlantic has just released an iPhone application to help flyers who don’t like flying. The application presents the pretty well known “Flying without fear course” aimed at anxious flyers. It features a video explanation of the flight process, frequently asked questions, relaxation exercises and a fear attack button for emergencies with breathing exercises.

I find the app idea very nice and perfectly in line with the brand and the service you would expect from an airline company. However I’m doubtful about the fact of making consumers pay for this (€3.99) and I’m a bit disappointed by the visuals which look dull. Both aspects are rather unexpected from a pretty cool brand like Virgin and, while I can somehow understand the idea of paying for a value added service, I really don’t get why they didn’t dare a bit with the layouts.

File under: ,

Virgin Atlantic: How deep is your love?

on June 22, 2006 by Martina Comments

A little bit gay, very funny. BBDO for Virgin Atlantic. via AdFreak.

File under:

A new spot for airport advertising

on November 7, 2005 by Martina Comments

An ad placed at the Johannesburg International Airport to greet arriving and departing passengers. It’s a world first, a 5000 m2 billboard which required 1000 liters of paint and 9 separate permits from different regulatory authorities due to the sensitive nature of the site. (click to enlarge) Created by Net#Work BBDO for Virgin Atlantic, the ad won the silver award at the recent Loerie Awards in South Africa.

File under: , ,

The Virgin Atlantic phobias

on August 10, 2005 by Martina Comments

If when you fly you suffer of “Sansbarophobia”, “Rigamortaphobia” or “Inclinaphobia”, Virgin Atlantic has the cure for you. Adrants points to an (or edutainment?) microsite created by Australian agency NetX to promote Virgin’s business class benefits. The site humorously highlights Virgin Atlantic in-flight features, presenting them as the “cure” for the most common flight phobias. Check it out, it’s excellent.

File under: , , ,

Virgin Atlantic starts podcasting

on June 28, 2005 by Martina Comments

Virgin Atlantic has started podcasting offering audio travel guides to its destinations. The first podcast is dedicated to New York, to celebrate the 21st anniversary of Virgin’s first flight to the Big Apple. The first podcast is a guide to the best restaurants and pubs, three more audio guides to New York will follow. More destinations will be added soon. The service is offered through Loudish and Virgin Atlantic claims to be the first UK company podcasting.

Read more…

File under: , ,

Relax, it’s Virgin

on February 3, 2005 by Martina Comments

On Adfreak Tim Nudd posts about Crispin Porter + Bogusky

File under: , ,

The right time for the time of your life

on January 24, 2005 by Martina Comments

Virgin Atlantic is running a viral email campaign to promote its new website. Featuring the message “The right time for the time of your life” the agency Start has created an online lottery which allows a lucky winner to enjoy two free tickets a year for the rest of his/her life. You can read more about it on Netimperative.

File under: ,

Book Virgin Atlantic with your phone

on September 4, 2003 by Martina Comments

Customers can now book flights on Virgin Atlantic via their mobile. New Media Age reports, saying that user can browse the latest offers and then pick the one they prefer and collect the e-ticket at the airport. Interesting news, but it always sounds very strange to me when you don’t have a “paper” ticket in your hands before leaving to the airport… Am I too old for the wireless future?

File under: ,

Advertise here