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A new spot for airport advertising

November 7, 2005 at 9:32 by Martina Comments

An ad placed at the Johannesburg International Airport to greet arriving and departing passengers. It’s a world first, a 5000 m2 billboard which required 1000 liters of paint and 9 separate permits from different regulatory authorities due to the sensitive nature of the site. (click to enlarge)
virgin_out.jpg
Created by Net#Work BBDO for Virgin Atlantic, the ad won the silver award at the recent Loerie Awards in South Africa.

One Response to A new spot for airport advertising

  1. eTecgSupport says:

    I hope such ad can be effective in grabbing attention to targeted audience for travel and hotel related industries.

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