I’m a big fan of experience marketing activations in movie theaters. I think the media allows you to be pretty creative, very direct and, most of all, to generate a great amount of talkability, at least in the city where the action takes place, and possibly also online if you do a good job seeding the case study video.
The latest good execution is made in Sweden, where CP+B came up with a pretty sweet idea to prove the Sony Xperia Acro S mobile phone is waterproof. Read more…
I remember sitting at kindergarten and getting a tub of Macaroni, a sheet of paper and some glue and being told – make art! Well Kraft Mac and Cheese has turned this age-old kindergarten staple into a digital experience. It’s an ipad app to make macaroni art so you don’t waste the real thing. For each virtual noodle you use, they will donate 10 noodles to feed the hungry. Agency is CP+B and CD is Tom Markham.
When I first read about this advergame on Creativity I thought it was a silly idea. But then I gave it a try, and I changed my mind. The Coke Zero Rooftop Racer is a simple, very well designed and developed game, that clearly demonstrates that the advergames era isn’t over yet.
The game is all about keeping a Coke Zero bottle “alive” and standing on top of a car in a NASCAR race. Balance the bottle and keeping the car powered at the same time to win the challenge. If you think about it, there isn’t anything cutting edge in the concept, but the game play is addictive or at least sticky, and this is enough to make it successful.
Simple (but smart) ideas always win. Kudos once again to Crispin Porter + Bogusky for the excellent work.
I have an idea has an interview with Chuck Porter, Chairman of Crispin Porter + Bogusky. He talks about the “Truth” campaign against smoke launched in 1997, which proved to be one of the most effective social marketing campaigns ever. Furthermore Chuck tells about his experience as freelance and shares his opinion on focus groups:I think focus groups are good for certain things. I think they can help you in coming to a potent strategy. I think they can help with that. I think that focus groups can be good for product research, to see if they like something to eat or the way a car looks or whatever. I think focus groups can be useful for that. I think focus groups, in terms of focus grouping creative is a disaster. Because they’ll all say what you think they should say.
The Cyber Lions Grand Prix winners have been announced: Crispin Porter & Bogusky has been awarded for the “Come Clean” website for Method brand, while DDB Sao Paulo won for its “Reality Advertising” site for Henkel’s Super Bonder Instant Glue. DDB Sao Paulo has also been named Interactive Agency of the Year.
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