The Coke Zero tv spot featuring the two tongues talking to the eye is one of the ugliest things I’ve seen recently. The visuals to me just look disgusting and I can’t find it amusing… Anyway despite the fact I don’t like the spot, I share a nice online execution of the same Coke Zero campaign recently done in Australia.
It’s called Trust your Buds and. among a bunch of goodies, it features the adventures of two pink slimy dudes trying to spot the real Coke Zero bottle. Your task in the advergame is to make the tongues jump around the kitchen to spot the bottle. Trust me, it is not as easy as you might think.
The agency is The White Agency.
When I first read about this advergame on Creativity I thought it was a silly idea. But then I gave it a try, and I changed my mind. The Coke Zero Rooftop Racer is a simple, very well designed and developed game, that clearly demonstrates that the advergames era isn’t over yet.
The game is all about keeping a Coke Zero bottle “alive” and standing on top of a car in a NASCAR race. Balance the bottle and keeping the car powered at the same time to win the challenge. If you think about it, there isn’t anything cutting edge in the concept, but the game play is addictive or at least sticky, and this is enough to make it successful.
Simple (but smart) ideas always win. Kudos once again to Crispin Porter + Bogusky for the excellent work.
CocaCola raised the bar for campaigns around UEFA’s Euro 2008 football championships with The Coke Zero Game in Germany. It’s a huge and impressive video advergame full of girls, fire, cars and adrenaline.
Responsible agency North Kingdom, known for many award winning projects, announced the game as one of their biggest projects ever. A special page on the North Kingdome site provides insides, a gametrailer and a countdown to the English version. But if I were you, I would instantly go for the German version!
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