Tag archives: euro 08

The Coke Zero game

CocaCola raised the bar for campaigns around UEFA’s Euro 2008 football championships with The Coke Zero Game in Germany. It’s a huge and impressive video advergame full of girls, fire, cars and adrenaline.

Responsible agency North Kingdom, known for many award winning projects, announced the game as one of their biggest projects ever. A special page on the North Kingdome site provides insides, a gametrailer and a countdown to the English version. But if I were you, I would instantly go for the German version!