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Author Archives: Mark

Taxi Stockholm launches interactive tourist guide

2 days ago by Mark Comments

In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. Read more…

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Stop. Think. Respect.

3 days ago by Mark Comments

‘Stop. Think. Respect’ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaign’s second phase — launched with a video this morning — highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And it’s quickly picking up speed on Facebook. Read more…

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Playboy Generation

1 week ago by Mark Comments

Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Read more…

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End of the World via Social Media

3 weeks ago by Mark Comments

Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Read more…

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The Hitchcock Obsession

on June 30, 2014 by Mark Comments

A digital experience created as a tribute to Sir Alfred Hitchcock and Mr Christian Louboutin (the shoe dude). Find the hidden Hitchcock and unlock secret Louboutin shoes. It’s pretty heavy loading so allow some time Read more…

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Seven Digital Deadly Sins

on June 28, 2014 by Mark Comments

An engaging deep-dive into the seven digital deadly sins. With rich layers of information, including live action video, articles from The Guardian and user-generated statistics. In the end we are all sinners. Read more…

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Intel Ben Saunders Polar Explorer

on June 24, 2014 by Mark Comments

Updated: This is haunting and fun. Polar explorer Ben Saunders 1800 mile Antarctic expedition is faithfully recreated using GPS, topographic and weather data combined whilst out on the ice. A digital legacy to Scott. Enjoy Read more…

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Cannes Future Lions Winners

on June 21, 2014 by Mark Comments

Adam Radi and Mathias Trads have won the Future Lions contest in Cannes. By converting fans passion into energy, using Vibrational Energy Sheets, IBM power the Favelas in Rio during the 2014 world cup. Great idea from these up and coming legends. Read more…

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Cannes Cyber Grand Prix Announced

on June 19, 2014 by Mark Comments

The jury awarded three Grand Prix awards: Pharrell Williams “24 hours of Happy” via Iconoclast Paris, Volvo Trucks “Live Test Series” from Forsman & Bodenfors Sweden and “The Scarecrow” for Chipotle Mexican Grill by Creative Artists Agency, Los Angeles. Read more…

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These Will Win at Cannes

on June 11, 2014 by Mark Comments

We posted a bunch of these last week here Well here are a few more to remember and discuss. What do you think will win?? Read more…

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