Digital advertising and marketing: only the best ideas worldwide, since 2003

Video of the day: Quechua

Quechua presents its brand, its products, its universe and its partners with its new brand movie. French Advertising Agency Fred & Farid are the creative minds behind it. It’s beautifully shot and puts this adventure brand firmly into the ‘cool’ category. Great stuff.

File under: quechua

Video of the Day: Pro Spot – Richie Jackson

6 days ago by Mark comments

Not pure advertising but pure talent. This vid is a great compilation of style on a skate board. He really does not give a f*ck about who is around he just sees objects to skate across. Nice lookout on life and the chain-slides rock. Read more…

File under: Skating, video of the day

Dolce & Gabbana YouTube Channel

1 week ago by Mark comments

Branded YouTube channels are getting much nicer these days. Tradition meets innovation: the new Dolce & Gabbana YouTube Official Channel is pretty cool for the brand. The channel picks up on the look and feel of the Dolce & Gabbana world.

File under: dolce & gabbana, fashion, youtube

Video of the day: Surfing in New Zealand

1 week ago by Mark comments

Eugene Tan is a blogger and surfer based out of Sydney. His daily updates about Bondi have become a daily dose of surf culture for around 50k on facebook. He recently took a trip across the pond to New Zealand (sponsored by Land Rover) and made this mini documentary.

File under: new zealand, surfing

Ad people vs Normal people [infographic]

1 week ago by Mark comments

Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha Read more…

File under: advertising, infographic, social media

Kraft Mac & Cheese Likeapella

3 weeks ago by Mark comments

Via our old friend Tom Markham. Kraft Mac & Cheese on Friday rolled out a special thanks for Facebook fans — a nearly seven-minute song that namechecks people who “liked” a post from the brand earlier this week.

The brand enlisted the help of the YellowJackets, an a capella group, to thank all the 4,800 fans who “liked” the post on Tuesday. The post set a “like” record for the brand. Read more…

File under: kraft mac and cheese, tom markham

Prostitute flash mob in Amsterdam

on April 25, 2012 by Mark comments

So you think you will dance? Sometimes things are not what they seem. Men, women and children are trafficked – tricked, forced and exploited in the sex industry. Read more…

File under: video

Pong using real cars

on April 20, 2012 by Mark comments

The first computer game where cars are used as the controllers? Smart Cars has a new installation using real cars – using forward and reverse – to play a game of Pong on a big screen. You jump in a car and play against your mates showing the quick manoeuvrability of the Smart Car.

File under: pong, smart car

Kraft Meet the Old Birds Social Campaign

on April 11, 2012 by Mark comments

Moments ago Kraft handed over responsibility for Kraft Mac and Cheese’s entire social network to two older ladies – Frankie (87) and Dottie (86) – who have been eating KMC for 75 years. They’re calling it Old Birds New Tweets and it’s part of their 75 year anniversary campaign.

Neither of them had heard of twitter or youtube before, and had dismissed facebook because “everyone just writes about their doctor’s visits”.

File under: CP+B, kraft mac and cheese

Agency Showreel 4 – Sequence Agency, London

on April 8, 2012 by Mark comments

Formed in 1995, Sequence is an idea’s driven UK based digital agency. Check them out here.

File under: agency show reel, sequence

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