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Author Archives: Mark

Citizen Chasing Horizons

3 weeks ago by Mark Comments

As part of its first-ever global campaign, watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they’re calling “an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible.” Awesome! Read more…

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The Dancing Crosswalk Signal

3 weeks ago by Mark Comments

Can smart ideas turn a city into a better place? Traditionally, traffic stops are some of the most dangerous spots where pedestrians could get hurt from ongoing traffic, especially if they are not paying attention to the crosswalk lights. But what if we could change it so that crosswalk lights could be safer – and fun? Check out this unique signal that’s nothing short of being brilliant. Read more…

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Madden NFL Giferator

on September 16, 2014 by Mark Comments

The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Their aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customisable GIFs football fans can hurl in the face of their rivals. Read more…

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Adidas Predator Boot

on September 8, 2014 by Mark Comments

Pretty cool site for the new Adidas Predator boot. I’m not sure how much further these companies can push the tech on footy boots. Makes me think of toothbrushes – how much can they say about a thing that does one thing?? Anyway take a look… Read more…

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Tesla – The Master

on August 26, 2014 by Mark Comments

We love Tesla. Nikola Tesla was a Serbian American inventor, electrical engineer, mechanical engineer, and futurist best known for his contributions to the design of the modern alternating current electricity supply system. This site celebrates him. Love it Read more…

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The Scratch Banner

on August 16, 2014 by Mark Comments

Nobody likes clicking on banners… well maybe media agency types. As they say – Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Read more…

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ASICS Kerri Cannon In Your Face

on August 7, 2014 by Mark Comments

For this year’s World Series Of Beach Volleyball, ASICS gave fans, both at the event and at home, a chance to experience the power and accuracy of ASICS elite athlete, Kerri Walsh Jennings. How? With the Kerri Cannon, a remote-operated spiking machine that offers those (teams of two) brave enough to face it, a small taste of what it feels like to play against an elite player like Kerri and possibly cop a volleyball to the face Read more…

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Taxi Stockholm launches interactive tourist guide

on July 31, 2014 by Mark Comments

In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. Read more…

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Stop. Think. Respect.

on July 30, 2014 by Mark Comments

‘Stop. Think. Respect’ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaign’s second phase — launched with a video this morning — highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And it’s quickly picking up speed on Facebook. Read more…

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Playboy Generation

on July 24, 2014 by Mark Comments

Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Read more…

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