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Author Archives: Mark

Don’t Google It

on November 4, 2014 by Mark Comments

According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes downright wrong advice. The Belgian medical site Gezondheidenwetenschap.be wanted to address this with a campaign on the internet itself. Read more…

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Brands Into Halloween – KFC Australia

on October 31, 2014 by Mark Comments

I’m sure there are many brands that get into the Halloween fun. Here is one example from KFC in Australia. I’d imagine it would be pretty hard to get ideas like this through the brand police. Good to see KFC having fun and getting in the spirit. Have you seen any others?? Read more…

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Samsung Cover Shoot – Be the Photographer

on October 26, 2014 by Mark Comments

Ever fancied yourself as a fashion photographer? Well now’s your chance to get behind the lens with Samsung. Users can slip into the role of photographer with supermodel Ronja Furrer, choosing between different poses/outfits and taking hi-res images. Any of the 6300 video frames is a possible cover shot. Get shooting Read more…

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Potty-Mouthed Princesses Drop F-Bombs for Feminism

on October 24, 2014 by Mark Comments

Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses.

T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity. Read more…

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Citizen Chasing Horizons

on October 2, 2014 by Mark Comments

As part of its first-ever global campaign, watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they’re calling “an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible.” Awesome! Read more…

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The Dancing Crosswalk Signal

on October 2, 2014 by Mark Comments

Can smart ideas turn a city into a better place? Traditionally, traffic stops are some of the most dangerous spots where pedestrians could get hurt from ongoing traffic, especially if they are not paying attention to the crosswalk lights. But what if we could change it so that crosswalk lights could be safer – and fun? Check out this unique signal that’s nothing short of being brilliant. Read more…

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Madden NFL Giferator

on September 16, 2014 by Mark Comments

The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Their aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customisable GIFs football fans can hurl in the face of their rivals. Read more…

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Adidas Predator Boot

on September 8, 2014 by Mark Comments

Pretty cool site for the new Adidas Predator boot. I’m not sure how much further these companies can push the tech on footy boots. Makes me think of toothbrushes – how much can they say about a thing that does one thing?? Anyway take a look… Read more…

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Tesla – The Master

on August 26, 2014 by Mark Comments

We love Tesla. Nikola Tesla was a Serbian American inventor, electrical engineer, mechanical engineer, and futurist best known for his contributions to the design of the modern alternating current electricity supply system. This site celebrates him. Love it Read more…

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The Scratch Banner

on August 16, 2014 by Mark Comments

Nobody likes clicking on banners… well maybe media agency types. As they say – Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Read more…

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