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Author Archives: Mark

Football to Football Translator for the World Cup

on June 10, 2014 by Mark Comments

“What’s with all this soccer mumbo jumbo everywhere?” The , a month-long international soccer tournament, is happening this June and if you’re as clueless as the rest of the real sport-loving Americans, you need a little help. Introducing The Football to Football Translator. Read more…

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We Believe – The Australian Paralympic Commitee

on May 29, 2014 by Mark Comments

In a sports mad nation, the Australian Paralympic Team is one of their most successful, but least known teams. Their governing body faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification. The Solution – We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign rallied Australia behind the team, and provided a platform that could extend to Rio. Read more…

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Multi Lumia Arc of Wonder

on May 26, 2014 by Mark Comments

Cool use of mobile cameras. “The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the Nokia’s creative lab. The result is a unique collection of situations that you would probably only find in New York. Read more…

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Brazilian Braille Ad

on May 21, 2014 by Mark Comments

A clever new online ad from McCann in Sao Paulo. The Braille ad raises awareness of the Dorina Norwill Foundation for Blind People by having the user swipe of some digital braille to reveal a message prompting them to donate. Read more…

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StylePit Look Left Peeps

on May 20, 2014 by Mark Comments

On a train platform is a bunch of people – check the clothing. Not a new idea but have a go for fun…

http://www.stylepit.com/lookbook/

Hello Humankindness Vines

on May 10, 2014 by Mark Comments

Dignity Health and Eleven, Inc. in San Francisco just launched KindVines, a microsite and Vine app experience for people to create and share little moments of kindness. The project is a part of the “Hello humankindness” brand campaign which has been breaking out of healthcare category advertising and getting the attention of Jay Leno, Obama and even the Dalai Lama! Read more…

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Aquatilis Ocean Expedition

on April 28, 2014 by Mark Comments

Using paralax scrolling on a single page site is a pretty good way to show off the depths of the ocean. The Aqualitis Expedition is a three-year underwater journey through the unknown, set to explore the world’s most extrordinary creatures. Have fun Read more…

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Beat the Drones Subaru

on April 9, 2014 by Mark Comments

I’ve been waiting for an ad that uses drones – here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…

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Night Walk In Marseille with Google via 72 and Sunny

on April 4, 2014 by Mark Comments

Explore the sounds, streets and soul of Marseille with Google via 72 and Sunny Amsterdam. “Night Walk” takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas. Read more…

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Google+ & Man United – The Front Row Story

on March 31, 2014 by Mark Comments

For the first time ever, Google+ brought together 22 fans from around the world to show their support for Manchester United at Old Trafford – live in the front row. Nice work Neil McGuirk

Read more…

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