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Author Archives: Mark

End of the World via Social Media

on July 13, 2014 by Mark Comments

Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Read more…

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The Hitchcock Obsession

on June 30, 2014 by Mark Comments

A digital experience created as a tribute to Sir Alfred Hitchcock and Mr Christian Louboutin (the shoe dude). Find the hidden Hitchcock and unlock secret Louboutin shoes. It’s pretty heavy loading so allow some time Read more…

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Seven Digital Deadly Sins

on June 28, 2014 by Mark Comments

An engaging deep-dive into the seven digital deadly sins. With rich layers of information, including live action video, articles from The Guardian and user-generated statistics. In the end we are all sinners. Read more…

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Intel Ben Saunders Polar Explorer

on June 24, 2014 by Mark Comments

Updated: This is haunting and fun. Polar explorer Ben Saunders 1800 mile Antarctic expedition is faithfully recreated using GPS, topographic and weather data combined whilst out on the ice. A digital legacy to Scott. Enjoy Read more…

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Cannes Future Lions Winners

on June 21, 2014 by Mark Comments

Adam Radi and Mathias Trads have won the Future Lions contest in Cannes. By converting fans passion into energy, using Vibrational Energy Sheets, IBM power the Favelas in Rio during the 2014 world cup. Great idea from these up and coming legends. Read more…

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Cannes Cyber Grand Prix Announced

on June 19, 2014 by Mark Comments

The jury awarded three Grand Prix awards: Pharrell Williams “24 hours of Happy” via Iconoclast Paris, Volvo Trucks “Live Test Series” from Forsman & Bodenfors Sweden and “The Scarecrow” for Chipotle Mexican Grill by Creative Artists Agency, Los Angeles. Read more…

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These Will Win at Cannes

on June 11, 2014 by Mark Comments

We posted a bunch of these last week here Well here are a few more to remember and discuss. What do you think will win?? Read more…

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Football to Football Translator for the World Cup

on June 10, 2014 by Mark Comments

“What’s with all this soccer mumbo jumbo everywhere?” The , a month-long international soccer tournament, is happening this June and if you’re as clueless as the rest of the real sport-loving Americans, you need a little help. Introducing The Football to Football Translator. Read more…

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We Believe – The Australian Paralympic Commitee

on May 29, 2014 by Mark Comments

In a sports mad nation, the Australian Paralympic Team is one of their most successful, but least known teams. Their governing body faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification. The Solution – We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign rallied Australia behind the team, and provided a platform that could extend to Rio. Read more…

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Multi Lumia Arc of Wonder

on May 26, 2014 by Mark Comments

Cool use of mobile cameras. “The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the Nokia’s creative lab. The result is a unique collection of situations that you would probably only find in New York. Read more…

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