Author Archives: Mark

Cannes Cyber Grand Prix Announced

The jury awarded three Grand Prix awards: Pharrell Williams “24 hours of Happy” via Iconoclast Paris, Volvo Trucks “Live Test Series” from Forsman & Bodenfors Sweden and “The Scarecrow” for Chipotle Mexican Grill by Creative Artists Agency, Los Angeles. Read more…

These Will Win at Cannes

We posted a bunch of these last week here Well here are a few more to remember and discuss. What do you think will win?? Read more…

Football to Football Translator for the World Cup

“What’s with all this soccer mumbo jumbo everywhere?” The , a month-long international soccer tournament, is happening this June and if you’re as clueless as the rest of the real sport-loving Americans, you need a little help. Introducing The Football to Football Translator. Read more…

We Believe - The Australian Paralympic Commitee

In a sports mad nation, the Australian Paralympic Team is one of their most successful, but least known teams. Their governing body faced a critical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification. The Solution - We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign rallied Australia behind the team, and provided a platform that could extend to Rio. Read more…

Multi Lumia Arc of Wonder

Cool use of mobile cameras. “The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the Nokia’s creative lab. The result is a unique collection of situations that you would probably only find in New York. Read more…

Brazilian Braille Ad

A clever new online ad from McCann in Sao Paulo. The Braille ad raises awareness of the Dorina Norwill Foundation for Blind People by having the user swipe of some digital braille to reveal a message prompting them to donate. Read more…

StylePit Look Left Peeps

On a train platform is a bunch of people - check the clothing. Not a new idea but have a go for fun…

http://www.stylepit.com/lookbook/

Hello Humankindness Vines

Dignity Health and Eleven, Inc. in San Francisco just launched KindVines, a microsite and Vine app experience for people to create and share little moments of kindness. The project is a part of the “Hello humankindness” brand campaign which has been breaking out of healthcare category advertising and getting the attention of Jay Leno, Obama and even the Dalai Lama! Read more…

Aquatilis Ocean Expedition

Using paralax scrolling on a single page site is a pretty good way to show off the depths of the ocean. The Aqualitis Expedition is a three-year underwater journey through the unknown, set to explore the world’s most extrordinary creatures. Have fun Read more…

Beat the Drones Subaru

I’ve been waiting for an ad that uses drones - here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…