Cannes Cyber Grand Prix Announced
The jury awarded three Grand Prix awards: Pharrell Williams “24 hours of Happy” via Iconoclast Paris, Volvo Trucks “Live Test Series” from Forsman & Bodenfors Sweden and “The Scarecrow” for Chipotle Mexican Grill by Creative Artists Agency, Los Angeles.
The full list of winners
should be live soon is now live at http://winners.canneslions.com/2014/interactive/index.cfm?award=1
Volvo Trucks Live Test Series
The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck.
Chipotle Mexican Grill – The Scarecrow
PHARRELL WILLIAMS – 24 HOURS OF HAPPY