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Author Archives: Mark

Brazilian Braille Ad

on May 21, 2014 by Mark Comments

A clever new online ad from McCann in Sao Paulo. The Braille ad raises awareness of the Dorina Norwill Foundation for Blind People by having the user swipe of some digital braille to reveal a message prompting them to donate. Read more…

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StylePit Look Left Peeps

on May 20, 2014 by Mark Comments

On a train platform is a bunch of people – check the clothing. Not a new idea but have a go for fun…

http://www.stylepit.com/lookbook/

Hello Humankindness Vines

on May 10, 2014 by Mark Comments

Dignity Health and Eleven, Inc. in San Francisco just launched KindVines, a microsite and Vine app experience for people to create and share little moments of kindness. The project is a part of the “Hello humankindness” brand campaign which has been breaking out of healthcare category advertising and getting the attention of Jay Leno, Obama and even the Dalai Lama! Read more…

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Aquatilis Ocean Expedition

on April 28, 2014 by Mark Comments

Using paralax scrolling on a single page site is a pretty good way to show off the depths of the ocean. The Aqualitis Expedition is a three-year underwater journey through the unknown, set to explore the world’s most extrordinary creatures. Have fun Read more…

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Beat the Drones Subaru

on April 9, 2014 by Mark Comments

I’ve been waiting for an ad that uses drones – here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…

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Night Walk In Marseille with Google via 72 and Sunny

on April 4, 2014 by Mark Comments

Explore the sounds, streets and soul of Marseille with Google via 72 and Sunny Amsterdam. “Night Walk” takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas. Read more…

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Google+ & Man United – The Front Row Story

on March 31, 2014 by Mark Comments

For the first time ever, Google+ brought together 22 fans from around the world to show their support for Manchester United at Old Trafford – live in the front row. Nice work Neil McGuirk

Read more…

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LYNX partners with Australian Red Cross to encourage young men to donate blood

on March 28, 2014 by Mark Comments

The local activation extends LYNX’s global ‘Make Love, Not War’ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative

Read more…

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Honey Maid: This is Wholesome Awesomness

on March 13, 2014 by Mark Comments

Some old colleagues (Nathan Lennon and Dave Gibson) who are now at Droga5 in NY have made some super great ads for Honey Maid. The graham cracker brand has released an ad that shows real-life modern families in all their diverse glory, from gay and multiracial to rock ‘n’ roll. “Everyday wholesome snacks for every wholesome family”. Enjoy Read more…

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Coca-Cola supports Gay Pride in Australia

on February 27, 2014 by Mark Comments

Looks like a cool installation is going up at Kings Cross for the Gay Mardi Gras in Sydney Australia. Coke are putting up a rainbow ribbon at the iconic spot for the world’s largest gay mardi gras. Nice support from a multi-national company. Read more…

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