Digital advertising and marketing: only the best ideas worldwide, since 2003

Suncorp is Pleasantly Surprised

on March 5, 2013 by Mark Comments

Australian brand Suncorp has rolled out a superannuation product, and has launched with a campaign called Pleasantly Surprised. Basically people in Queensland will be given all sorts of goodies in the promotion backed by a radio station crew on the streets. Superannuation is a boring product so good to see some fun injected into it. Agency: gho Sydney

File under: best, Suncorp, superannuation

Sim City Let’s All Be Mayor

on March 3, 2013 by Mark Comments

Let’s All Be Mayor, an online interactive event where you get to vote on the fate of a new SimCity every day for seven days. It’s time to test your mayoral skills as you lead a city at its breaking point. Get ready to make critical decisions for a city on the brink—before crime, pollution, city-wide sickness and angry protestors take you down. Think you can keep your cool under pressure like this? Read more…

File under: best, sim city

Panera Bread Live Consciously Eat Deliciously.

on March 1, 2013 by Mark Comments

This is a really lovely way to show the process that Panera Bread uses to get the freshest bread possible to you. I love the animation style and how the message gets across. Essentially it’s an interactive journey through the world of Panera. It tells the story of their hard choices, and how one good decision leads to another. Agency: Crammer-Krasselt, Luxurious Animals

File under: animation, panera bread

Explore Touch IE10/HTML5 Concept Project

on February 28, 2013 by Mark Comments

Fantasy Interactive have partnered with Microsoft to promote Internet Explorer 10 and touch browsing. Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original sound tracks with the swipe of their fingers. The experience centers on an original sound track from singer, song-writer, and producer Blake Lewis.

File under: best, ie10, microsoft

Welcome to adidas HQ

on February 28, 2013 by Mark Comments

adidas have put together a slick site to sell the benefits of working in Germany at adidas headquarters. The site has covered off any and all potential candidates from around the world with vids on everything from sporting facilities to family life. After browsing the full-screen images and some of the vids I can say that it does look like an impressive office campus.

File under: adaidas

Illy Coffee Surfing

on February 27, 2013 by Mark Comments

I totally think that parallax scrolling sites are the new (old) thing. We are seeing many, many sites submitted that are using it lately. Well here is another one from Illy coffee that explores the world of coffee with a dude called Gabriele, who travels the world to “Couch Surf”, meeting people telling his stories over a coffee, all in the pursuit of happiness. Ok… The only problem with this explosion of parallax sites is that many are using the technology as an idea. It’s NOT an idea, it’s an execution.

File under: illy, parallax

Beck’s Sound and Vision 360

on February 24, 2013 by Mark Comments

Beck reimagines David Bowies “Sound and Vision” with 160 musicians, as a fully immersive 360 degree interactive experience via the Lincoln Motor Company. It takes place on a 360 stage with Beck in the middle. It was created using 360 degree binaural heads. You can control the cameras using your webcam and moving your head around. Astounding. CREATED BY CHRIS MILK & BECK

File under: 360, Beck, Bowie

Contre Jour IE10 Experiment

on February 23, 2013 by Mark Comments

Loads of Chrome experiments have been coming through which are cool. Here is a IE10 experiment!!! WTF!! Using the game Contre Jour they say it is best used in IE10. Go figure? Does anyone actually use iE anymore? Whatever, here is the site. It is a little addictive once you get the handle of it Although I was browsing using Chrome I don’t have IE10.

File under: experiment, ie10

The Creativity Test

on February 21, 2013 by Mark Comments

The Norwegian School of Creative Studies aims to educate people for a number of professions within the creative industry. A great idea delivered beautifully. So how creative are you?

Credits: Good Morning and Anorak

File under: best, creative, norway

Knitterstream Makes Tweets Look Good

on February 21, 2013 by Mark Comments

Every day, an endless stream of tweets enters the Twitterverse – some live on via retweets and favourites, others to fade into the dark depths of the web, never to be seen again. This “here today gone tomorrow” phenomenon led Sid Lee, Fatbox and Lunch to wonder: must digital chit chat be so fleeting? They didn’t think so. And thus, Knitterstream was born.

File under: best, twitter

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