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Author Archives: Mark

LYNX partners with Australian Red Cross to encourage young men to donate blood

on March 28, 2014 by Mark Comments

The local activation extends LYNX’s global ‘Make Love, Not War’ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative

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Honey Maid: This is Wholesome Awesomness

on March 13, 2014 by Mark Comments

Some old colleagues (Nathan Lennon and Dave Gibson) who are now at Droga5 in NY have made some super great ads for Honey Maid. The graham cracker brand has released an ad that shows real-life modern families in all their diverse glory, from gay and multiracial to rock ‘n’ roll. “Everyday wholesome snacks for every wholesome family”. Enjoy Read more…

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Coca-Cola supports Gay Pride in Australia

on February 27, 2014 by Mark Comments

Looks like a cool installation is going up at Kings Cross for the Gay Mardi Gras in Sydney Australia. Coke are putting up a rainbow ribbon at the iconic spot for the world’s largest gay mardi gras. Nice support from a multi-national company. Read more…

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Tweet, Chat, Like and Drive

on February 13, 2014 by Mark Comments

Social media and driving don’t mix. Find out why in this real-time multiplayer race game that let’s you experience the dangers and distractions of mobile messaging as you see, send and steer. Read more…

Vimeo 2013 Annual Report

on January 27, 2014 by Mark Comments

2013 was a pretty epic year for Vimeo – gaining ground on YT and being the favoured vid platform for quality. Click on all the little .GIF guys to see all the mad vids they had in 2013. Read more…

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Sport Google Glass Experiment

on January 22, 2014 by Mark Comments

Imagine sport as you have never seen it before. This is an interactive website and immersive video showcasing a ‘proof of concept’ using Google Glass in sporting environments. Read more…

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Digital, advertising, social and tech predictions & trends 2014

on December 14, 2013 by Mark Comments

Soap Creative have released their digital, advertising, social and tech predictions & trends 2014. This follows on from the past few years that provide a fun look at what may or may not happen. The focus is more on light entertainment than being super serious. What are your predictions? Read more…

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Highway One Parallax Road Trip

on December 11, 2013 by Mark Comments

Now you can experience the classic American road trip without even having to leave you chair. Fun!!! http://www.exsus.com/highway-one-roadtrip/ Read more…

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Google Advent Santa Tracker

on December 8, 2013 by Mark Comments

The 2013 Google Santa Tracker (Advent calendar). Every day in December you can open up a new house in Santa’s village. Filled with games, videos, interactive experiences and holiday goodness. Have fun http://www.google.com/santatracker/

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This Exquisite Music Engine via Google Creative Lab

on December 5, 2013 by Mark Comments

This Exquisite Music Engine via Google Creative Lab is a demo of the music engine Dinahmoe developed for This Exquisite Forest, a collaborative art project produced by Google and Tate Modern. Read more…

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