Dutch beer brand Bavaria just released a new commercial starring Hugh Hefner. The commercial shows a secret room at the Playboy Mansion, which the 85-years old Playboy boss uses for.. well, see for yourself. Hefner’s not the first international celebrity to appear in a Bavaria commercial: people like Marco van Basten, Maradona, Joan Collins, Don Johnson and Mickey Rourke did the job before. Read more…
SM2 Publicidade has created a special print ad for Brazilian laundry network “5 à Sec” to be featured on Playboy 30th Anniversary edition. Copy: “The clothes that you do not see in this magazine, are currently being treated at 5 à Sec“. [ad via Voxnews]
Adult entertainment for mobile phones branded Playboy will hit the US market early next year. Playboy has just signed a deal with Dwango Wireless to distribute custom content including Playboy-themed games, images, video clips, voice clips and ring tones. With the addition of the United States, Playboy is now offering wireless entertainment services through licensees in 17 territories around the globe including Germany, the United Kingdom, Australia and Brazil.
Chivas Regal has launched a special advertainment section of its website as part of a co-branding initiative with Playboy. As MediaPost reports, “the website brings the Playboy Mansion experience to life through a virtual trip to the fantasy playground of men around the world”. There is also a contest to win tickets to the actual Playboy Mansion in Los Angeles.
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