Digital advertising and marketing: only the best ideas worldwide, since 2003

Playboy Generation

on July 24, 2014 by Mark Comments

Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Read more…

File under: best, playboy

Hugh Hefner beer commercial

on May 30, 2011 by Mark Comments

Dutch beer brand Bavaria just released a new commercial starring Hugh Hefner. The commercial shows a secret room at the Playboy Mansion, which the 85-years old Playboy boss uses for.. well, see for yourself. Hefner’s not the first international celebrity to appear in a Bavaria commercial: people like Marco van Basten, Maradona, Joan Collins, Don Johnson and Mickey Rourke did the job before. Read more…

File under: bavaria, hefner, playboy

Playboy goes viral

on November 2, 2005 by Martina Comments

In order to promote its UK website, Playboy has launched a “behind the scenes” viral video you can safely watch even from the office (but keep the volume low). By the way, Playboy also has a blog.

File under: playboy, uk, viral video

Laundry network advertises on Playboy

on August 3, 2005 by Martina Comments

SM2 Publicidade has created a special print ad for Brazilian laundry network “5 à Sec” to be featured on Playboy 30th Anniversary edition. Copy: “The clothes that you do not see in this magazine, are currently being treated at 5 à Sec“. [ad via Voxnews]

File under: 5 à Sec, advertising, laundry network, playboy

Sexy content for US mobiles

on December 5, 2004 by Martina Comments

Adult entertainment for mobile phones branded Playboy will hit the US market early next year. Playboy has just signed a deal with Dwango Wireless to distribute custom content including Playboy-themed games, images, video clips, voice clips and ring tones. With the addition of the United States, Playboy is now offering wireless entertainment services through licensees in 17 territories around the globe including Germany, the United Kingdom, Australia and Brazil.

File under: playboy, wireless adult entertainment

Chivas Regal makes a toast with Playboy

on July 13, 2004 by Martina Comments

Chivas Regal has launched a special advertainment section of its website as part of a co-branding initiative with Playboy. As MediaPost reports, “the website brings the Playboy Mansion experience to life through a virtual trip to the fantasy playground of men around the world”. There is also a contest to win tickets to the actual Playboy Mansion in Los Angeles.

File under: chivas regal, online co-branding, playboy

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