Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: online co-branding

Chivas Regal makes a toast with Playboy

on July 13, 2004 by Martina Comments

Chivas Regal has launched a special advertainment section of its website as part of a co-branding initiative with Playboy. As MediaPost reports, “the website brings the Playboy Mansion experience to life through a virtual trip to the fantasy playground of men around the world”. There is also a contest to win tickets to the actual Playboy Mansion in Los Angeles.

File under: , ,

Advertise here