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Chivas Regal makes a toast with Playboy

July 13, 2004 at 9:48 by Martina Comments

Chivas Regal has launched a special advertainment section of its website as part of a co-branding initiative with Playboy. As MediaPost reports, “the website brings the Playboy Mansion experience to life through a virtual trip to the fantasy playground of men around the world”. There is also a contest to win tickets to the actual Playboy Mansion in Los Angeles.

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